Calvin Klein has unveiled a powerful new chapter for its iconic Eternity fragrance, partnering with real-life power couple Idris and Sabrina Elba as the faces of the brand. The Elbas, renowned for their individual talents — Idris most famously known for his work as an actor and Sabrina as a model and activist — and shared strength as a couple, embody the essence of the fragrance’s message: a timeless love story that transcends convention.

The campaign, shot by fashion photographer Mert Alas, showcases Idris and Sabrina in moments of intimacy and connection. The visuals, described as “inspired by profound connection and the essence of desire,” are a contemporary interpretation of the enduring love story that Eternity has always represented.

This partnership marks a significant moment for both Calvin Klein and the Elbas. For Calvin Klein, it signifies a continuation of the brand’s legacy of featuring iconic couples in its Eternity campaigns. The Elbas bring a fresh perspective to this legacy, reflecting the modern face of love and partnership.

For Idris and Sabrina Elba, the campaign represents an opportunity to celebrate their genuine connection on a global platform. In a joint statement, they expressed their enthusiasm:

“We are thrilled to be a part of the historic Calvin Klein Eternity campaign and its contemporary interpretation of an iconic and timeless love story that felt true to us. The love we have for each other as the Elbas is a united strength that powers our individual passions too. Eternity represents how we love, support, and grow together in a modern world, so it was the perfect campaign to create together as a couple.”

This campaign coincides with the launch of Eternity Aromatic Essence, the latest addition to the Eternity fragrance portfolio. The scents, available for both men and women, are described as elevated and bold aromatic fragrances, connected by a unique coconut note.

The campaign will be rolled out across various platforms, including television, digital, social media, and print advertisements. With the S’ABLE Labs co-founders as its powerful new ambassadors, Calvin Klein’s Eternity fragrance looks set to continue its reign as a symbol of enduring love and connection.