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Just when it’s time to switch over your wardrobe and pull out your fall apparel, there’s a new exclusive collaboration that you’ll want to get your hands on for the season. Brunello Cucinelli teamed with its longtime collaborator, Neiman Marcus, for an exclusive capsule, dubbed Muse of the West, created by Carolina Cucinelli, Co-Creative Director and Co-President of Brunello Cucinelli and her sister Camilla, Co-Head of the women’s style team, whose father is the brand’s founder, Brunello Cucinelli.
The sister design duo infused the brand’s excellent craftsmanship and high-quality materials to give signatures, like its knitwear, a Western-inspired spin. “Camilla and I have long admired American culture, in all its variations,” Carolina exclusively tells GRAZIA USA. “We grew up watching films, listening to music, and exploring the beautiful country. Western style truly embodies the idea of American heritage. When we started developing the collection, we found an incredible synergy with our taste at Brunello Cucinelli.”
Carolina says she and Camilla found inspiration in iconic photography of the American West, films, and records, and created an assortment of 30 luxury items including women’s ready-to-wear, footwear and accessories. There are updates on ranch-ready staples like denim jackets, plaid tops, cozy sweaters, a suede dress and more. The two also star in an accompanying video (which you can view below) that captures the Western landscape.
“Camilla and I truly enjoyed producing the campaign video,” Carolina says. “It is a 360-degree approach to storytelling, which allows us to express our process and ideas behind Muse of the West. Video is such an important part of communication, and we trust this will continue to be a great vehicle for us. On a personal note, Camilla and I are very close. We have always enjoyed working together and we feel fortunate to have opportunities to show our combined creativity.”
Another collaborator in the process was of course, the team at Neiman Marcus, which has worked with Brunello Cucinelli since the mid-’90s, according to Jodi Kahn, VP, Luxury Fashion at Neiman Marcus. “This collection is a continuation of our ongoing relationship with this global luxury leader,” Kahn tells GRAZIA USA. “Over the years, we have partnered on several collaborations, however Muse of the West is the first uniquely designed and imagined collection by Carolina and Camilla Cucinelli and is only available at Neiman Marcus. Muse of the West captures the charm of the American West with an Italian viewpoint and flair.”
Carolina notes the “open dialogue” between both teams as one of the “great aspects” of working together. “New projects, like Muse of the West, are the result of constant collaboration and a mutual interest in looking at the business with a creative point of view,” she shares. “Our collaboration is dynamic, open, and always positive. They know our brand very well and value our point of view. It is a relationship built on mutual trust for over 20 years.”
Kahn adds, “Working with the Cucinelli team on the collection is an example of collaborative, engaging partnership. The team keenly understands the needs of our luxury customers. Muse of the West is inspired by the Neiman Marcus customer and is designed specifically with their style in mind. The exquisite attention to detail, excellent craftsmanship, and the finest quality materials are key elements of the collection and represent what our client wants and needs in their life.”
If you’re looking at the gorgeous imagery and know you need these pieces in your life, the Must of the West capsule is only available on neimanmarcus.com and 36 Neiman Marcus stores across the country.
