Put the condition down—or at least that’s what Blake Lively is telling us through her latest business venture, a hair care brand called ‘Blake Brown Beauty’. The actress formally announced her pivot into a personal care mogul on August 1, revealing the golden-coloured packaging and Santal Blanc-scented eight-piece lineup.
The mother-of-four piqued our interest only a few days prior to the reveal after following and tagging an Instagram account with the handle ‘Blake Brown Beauty’. At the time the page had one post—a blonde woman with her tresses in a loose bun standing back to the camera and flicking up the collar of her leather jacket. With the figure sporting Lively’s signature shade of honey blonde, we all assumed the product offering would be the key to achieving Serena van der Woodsen’s blonde waves.
What Is Blake Brown Beauty?
Taking to social media to reveal details about her “newest baby”. The 36-year-old began by joking that her “single most identifiable part” has always been her hair. “It’s my longest companion in life,” she added.
“Like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error.”
Lively added that the brand has been seven years in the making. The process began when she wanted “something that was more affordable but had the same salon/red carpet performance”. The Sisterhood of the Travelling Pants star noted she refused to compromise on quality or efficacy when making a cost-effective hair care system, but she also had a laundry list of features the treatments needed to adhere to.
“I also wanted scents that felt like fragrances I would actually buy as high-end perfume,” she noted. “I wanted it to be cleaner than the products I was using with great results so I didn’t feel nervous sharing it with family. I wanted it to attempt to show how beautiful maximum sustainability can be. I wanted it to be vegan, cruelty-free and formulated without sulphates, silicones, parabens, synthetic dyes etc.”
What Are The Hair Care Products You Can Shop At Blake Brown Beauty?
The result is a combination of hexagonal and tube-shaped products designed to elevate your beauty shelf. “That’s valuable space in your home, it should be beautiful,” Lively noted.
Most notably, the brand excludes conditioners from its offering. As Lively revealed, she switched the moisturising typical second-step for hair masks almost 20 years ago and hasn’t looked back. The initial products range from in-shower tools to styling creams, including two kinds of shampoos and masks (one nourishing, one strengthening), an all-in-one leave-in potion, dry shampoo and glam mousse. Shampoo is clearly very important in the Lively-Reynolds household.
Why Is It Called Blake Brown Beauty?
Of course, given the actress described her connection to her hair as one of the most defining relationships in her life, the project was always going to be deeply personal. This was highlighted by Lively’s choice to title the brand a homage to her biological name. For the uninitiated, Lively was born ‘Blake Brown’ yet used her last name as a stage name. ‘Lively’ comes from her mother’s surname, which was taken from her first husband.
The Gossip Girl alumni’s father sadly passed away in 2021 and used his wife’s last name throughout his career as an actor. This wouldn’t be the first time Lively looked to her family history when choosing an epithet for her businesses. Her line of ready-to-drink alcoholic beverages and sparkling mixers, Betty Booze and Betty Buzz respectively, is not only inspired by the name of her youngest daughter but also by her paternal aunt and grandmother.
“My dad’s name was Ernest Brown Jr. but he was known as Ernie Lively,” she said in a 2021 press release announcing the venture. “He gave up his last name when he married my mom and any success he, or I, have experienced has been in a name that isn’t his,” she added.
“When I was working hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mom and his sister’s name. Also, Ernie would not be the best name for a mixer.”
When Is Blake Brown Beauty Available To Shop?
Blake Lively will be introducing Blake Brown to the world on August 4. For our readers in the United States, you can shop the range directly from your local Target, while those outside of North America will have to use a little patience before shopping the brand. Lively hasn’t confirmed if the brand will be available globally, but there is clearly so much to come from this brand.
A filing under the United States Patent and Trademark Office reveals the details of Blake Brown’s product offering. As per the registration documents, the brand might offer everything from hair preparations and treatments, sprays, shampoos and conditioners, hair colouring preparations, serums, masks and oil. The filing also covers a range of body care and makeup categories, too.
The launch follows Lively’s incredibly packed summer schedule. Between making a cameo appearance as ‘Lady Deadpool’ alongside Emma Corrin and her husband Ryan Reynolds in Marvel’s Deadpool & Wolverine and gearing up to release the film adaptation of Colleen Hoover’s best-selling novel It Ends With Us, the star had time to sneak in one more project. (And no, we’re not counting her trip to Capri to film A Simple Favour 2 or her visit to Spain to watch Taylor Swift’s Eras Tour.) Time to pour yourself a glass of Betty Buzz and reconsider using conditioner in your hair care routine for the foreseeable future.
