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GRAZIA’s senior fashion features writer, Ava Gilchrist, road-tests the brand new L’Oreal Elvive Bond Repair range. The results? Shiny. Smooth. Strengthened (and sexy!) hair. Credit: Supplied

My career as a fashion writer has kept me at an arm’s length to the realm of beauty. Yet, the arena of haircare is one I cautiously venture into.

Despite my fondness for a good blowout, the day-to-day maintenance of my tresses tends to err on the lazier side. This has only been exacerbated as my industry moves into event season, with my thick, curly and rib-length hair under the heat of hot tools in an attempt to smooth my unruly waves. So, when a pioneering new four-step haircare routine from beauty leader L’Oréal Paris was touted by a colleague to be “rehab for your hair”, I knew that I needed to check myself in for treatment.

The new Elvive Bond Repair range is like a French pharmacy secret made accessible; it’s affordable, efficacious, deeply nourishing and possesses the je ne sais quoi that makes the Parisian-based brand so desirably effortless.

As someone with blonde highlights, my interest was especially piqued when I discovered the brand claimed the range could replenish your hair’s lustrous shine. Dull, dehydrated and slicked-back hair had become my personal brand, but as I discovered, this simple swap in my hair routine not only rebuilt and restored my broken bonds, it accomplished it in five washes.

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My hair before using the L’Oreal Paris Elvive Repair range: Dire and in desperate need of moisture. Credit: Supplied.
L’Oréal Paris Elvive Bond Repair: My Hair Heros

The iconic Elvive range is internationally lauded for its hydration-boosting qualities but the real MVPs of the lineup are the four brand new inclusions under Elvive Bond Repair.

Consisting of a stimulating Pre-Shampoo Rescue Treatment, nourishing Shampoo, hydrating Conditioner and moisture-rich Leave-In Serum, strengthening your hair is made simple thanks to this easy ritual. Plus, with the Bond Repair range utilising a potent cocktail of Citric Acid, a notable increase in shine and strength is discerned after a single wash. Perfect for a time-poor journalist notorious for neglecting her tresses.

What Is In A Wash? The Highlight Of L’Oréal Paris Elvive Bond Repair Range

Citric Acid is a powerful ingredient renowned leaving your lengths refreshed and revitalised from the inside out. Each of the four products’ scientific formulation is expertly optimised to boost the lustre and shine by repairing the broken bonds often left untreated by other hair care products.

However, this strengthening ingredient isn’t working alone in improving your hair’s complexion. A bespoke concentration of the L’Oréal Paris Bond Repair Complex is included, with the signature technology transforming your hair by renewing its softness and shine.

After using this range exclusively for a little over a week, not only have I observed less frizz, but my mane feels smoother and shinier thanks to the injection of vibrance with each wash.

Smoothed, Shiny, Strengthened Bond-Repaired Hair: How Do I Get It?

After swapping to the Elvive Bond Repair range, this range has become the extent of my haircare routine. I never thought I’d part ways with the detangling sprays and hydrating oils I conditioned myself to rely on, but thanks to these products, I’ve found myself refraining from reaching for them altogether.

Ahead, a breakdown of the step-by-step regime to achieving healthy hair using the L’Oreal Elvive Bond Repair range.

L’Oréal Paris Elvive Bond Repair Pre-Shampoo Rescue Treatment

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L’Oréal Paris ELVIVE Bond Repair Pre-Shampoo Rescue Treatment, $24.99 SHOP NOW

Formulated with the highest concentration of the Bond Repair complex, this cleansing treatment prepared my locks for optimum absorption while simultaneously strengthening the inner fibres. This Bond Repair Pre-Shampoo acted as a pre-treatment mask that saturated deep into the molecular bonds. This product felt similar to a salon treatment because of how seamless it was to apply.

L’Oréal Paris L’Oreal Elvive Bond Repair Shampoo

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L’Oréal Paris ELVIVE Bond Repair Shampoo, $16.99 SHOP NOW

As I began my washing ritual with the Bond Repair Shampoo, my hair already felt knot-free from the pre-treatment. The sulfate free shampoo gently cleansed my hair while reinforcing bonds. It left my scalp feeling clean, but not stripped. My hair felt free from impurities and ridiculously fresh.

L’Oréal Paris Elvive Bond Repair Conditioner

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L’Oréal Paris Elvive Bond Repair Conditioner, $16.99 SHOP NOW

This product immediately left my hair hydrated and nourished. The appearance of a more plump and bouncy wave is thanks to its reparative quality. The Bond Repair Conditioner is the consistency of a mask, with a mousse-like, whipped cream texture. The product certainly isn’t a hair mask, but after leaving the product in for the recommended amount of time (a breezy three minutes), I noticed that my hair was more conditioned than usual. The conditioner is also formulated with an indulgent scent. With notes of warm vanilla, the washing experience felt like a therapeutic unwind while also served as literal rehab for my locks.

L’Oréal Paris Elvive Bond Repair Hair Leave-In Serum

L'Oreal Elvive Bond Repair Hair Leave-In Serum
L’Oréal Paris Elvive Bond Repair Hair Leave-In Serum, $24.99 SHOP NOW

The fourth step, the Bond Repair Leave-In Serum, is a must-have. Supple and smelling slightly of grapefruit, the repair serum is the finishing touch on an entirely super-comprehensive hair regime. The multi-faceted product can be used on both dry and wet hair,  meaning that you can use it after the shower as a quick hit of hydration before drying off, but also as an injection of moisture after you’ve styled your look (without damaging any of your repaired locks, of course). The result is a lightweight, lifted and lustrous finish.

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My hair after switching to the L’Oréal Paris Elvive Bond Repair range. Healthy, hydrated-from-within locks with bonds repaired beyond expectations. Credit: Supplied.

As a fashion writer, my hair surprisingly goes through its fair share of trials and tribulations. However, in just five washes, this range has managed to restore not just my hair’s bonds but its shine and strength as well. The scientific formulation behind these products is nothing short of impressive, and the accessible price points makes them a mainstay for anyone looking to breathe life back into their damaged locks without pushing their budget.

The synergy between the products is palpable, resulting in hair that feels stronger, smoother, and more vibrant than ever before. What’s even better is that you can shop these products right now. The Elvive Bond Repair hair range is a must-have addition to your haircare routine. It’s more than just a collection of products; it’s a routine of transformation and revitalisation.

Truly a hair care saviour to transform your hair damage.

Shop L’Oréal Paris Elvive Bond Repair Hair Range here