Stan culture will be taken to all new heights as Twitter and Billboard create their new ‘Billboard Hot Trending’ chart. This new feature will track the most tweeted-about songs and music-related trends and conversations. Additionally, Billboard plans to write stories and record videos around the data that will appear on both its website and Twitter. Advertisers can pay to sponsor the chart, called “the Billboard Hot Trending Powered by Twitter,” or buy sponsorships within the videos and articles made around the charts.
This first-of-its-kind chart will track music-related trends and conversations in real-time across Twitter, including buzz around new releases, awards show and festival moments, music nostalgia threads and more. According to Twitter’s head of entertainment partnerships Sarah Rosen, music is the most talked-about topic on the social platform worldwide. Unlike existing Billboard charts that update weekly, Billboard Hot Trending will refresh every 24 hours to amplify the latest music-focused conversations happening on the app. The chart is also unique in that it tracks what songs people are talking about – not necessarily what they’re listening to. Billboard has long been a music industry staple for measuring what is popular: It already publishes the leading charts for top songs and albums, as well as rankings specific to genres such as country and hip-hop.
Billboard and Twitter have partnered on a first-of-its-kind Billboard chart that will showcase the most talked-about songs and music topics on the social media platform. https://t.co/1GwunHJ0id
— billboard (@billboard) May 5, 2021
With this latest announcement, fan accounts are already gearing up to make their favorite artists the highest topic of debate. Billboard’s initial tweet announcing the new chart is already filled with several quote tweets from fans of BTS and SB19 – the popular Korean-pop and Filipino-pop music groups. Some Twitter users are wary of the benefits this chart will provide, but it will bring exposure to artists that might not be topping Billboard’s regular charts. “Advertisers can align with the hottest trends in music and the most buzz-worthy topics,” Billboard President Julian Holguin says in an interview. “Moving at the speed of culture is hard to do, and this chart can help advertisers take part in that.”
