Photo courtesy Instagram | @beyonce

Anytime Beyoncé is ever so gracious to bestow a photo upon us via social media, the internet swiftly scours every pixel for an inkling of what our Queen is up to. Yesterday’s photo was, of course, welcomed with rapturous applause but it also left us reeling from the hysteria surrounding her glorious fit. To the internet’s bafflement, the Lemonade mastermind sported the cult favorite in everyone’s closet: a Telfar.

At a lunch date with Jay Z in New York, Beyoncé wore a pair of floral-printed palazzo trousers from Christopher John Rogers (a CFDA award-winning fashion phenom) paired with a white long-sleeve linen top that perfectly accentuated her ample bosom. On the shoes, she opted for nude platforms and flaunted dangling green earrings with vintage-rimmed sunglasses on her face. But the patent show-stopper was the bright white, medium-sized “Bushwick Birkin” that heavenly hung over her shoulders.

We all (those of us who are favored on release day) own some iteration of the vegan leather tote bag, but Beyoncé’s stamp of approval gives us even more reason to swank about in our coveted Telfeezy’s. “Beyoncé owns a Telfar bag and so do I. I’m a celebrity and nobody can talk to me now,” one user wrote to Twitter. And the internet would also be remiss to not remind us all that might be the closest proximity many of us will ever have with the mother of three. Another user wrote to Twitter, “Everyone who got a Telfar bag are feeling energetically aligned with Beyoncé right now.”

Telfar has become a fixture in the entry way to Black luxury while disrupting the narratives that insularity must precede fashion. The brand catapulted into the realm of must-haves amidst the industry’s reckoning with inclusivity in 2020 and has since witnessed a bevy of milestones. From Oprah’s list of favorite things to a forthcoming television mash-up with the Real Housewives of Potomac and even being selected to outfit Liberia’s Olympic delegation, we’ve all been entranced by Telfar’s ascent. However, their sprawling supporters couldn’t help but ponder on what does being newly-minted onto Beyoncé’s Instagram feed mean for the price?

Photo courtesy Instagram

Abating the second wave of frenzy regarding a predictable uptick in prices, the brand posted to their Instagram story to reassure us all that the prices are staying the same. “PRICE NOT CHANGING,” the message read, with bee emojis underneath. Alas! A sigh of relief for our pockets. But honestly, who could be mad at a Beyoncé-induced surge in prices?