Bella Hadid has one of the most iconic faces in the world, so it makes sense she’s joined an equally iconic beauty brand – Charlotte Tilbury – as its latest ambassador.

The model and Kin Euphorics founder joins Kate Moss, Twiggy, Jourdan Dunn and Lily James as that brand’s latest beauty muse. Expect to see her front campaigns, appear on social channels and wear the products to red carpet events.

Hadid has worked with and shared her love of the products previously (anyone else remember this iconic moment?). She shared her excitement on Instagram, announcing the partnership and calling out a few of her Tilbury favorites:

“Oh my goodness…. Can’t believe this! if you know me you know my Flawless Filter or my lip cheat liner never leave my purse !!! To finally share my beauty partnership with @charlottetilbury feels like I’m living a dream! Chars products make me feel like the most confident version of myself and it’s an honor to start creating beauty Magic together…”

The Charlotte Tilbury brand is one of the biggest major players in the industry right now. Until recently, it was still privately owned (but in 2020, a majority stake was purchased for £1.3 billion by Spanish equity giant Puig).

Charlotte herself still fronts all content, creating makeup looks and creatively directing new formulas. It’s also a family affair. Her niece Sofia Tilbury works in the business and as a makeup artist — she also did Hadid’s makeup for this particular campaign.

While each and every Charlotte Tilbury formula is a winner, there’s a few that have reached 5-star, iconic status. The Hollywood Flawless Filter is loved for its glowy, sheer coverage, while the Pillow Talk Lip Cheat Liner is a firm favorite to define, plump and enhance the natural lip contour.

Shop the edit below:

Charlotte Tilbury hollywood flawless filter, $49. SHOP NOW

Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand, $42. SHOP NOW

Charlotte Tilbury lip cheat pillow talk liner, $25. SHOP NOW