For his Fall/Winter 2024 collection, Olivier Rousteing proves
that everything gets better with age
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Having grown up in Bordeaux, France,
Olivier Rousteing‘s childhood was punctuated by memories of his
mother’s trench coats, picnics on the grass and the region’s
renowned wines—all of which he paid homage to in Balmain’s
Fall/Winter 2024 show.
In a fun nod to his upbringing, grapes we in abundance among
printed silk dresses, bead and crystal work, chandelier earrings,
bag charms, brooches, woven in tapestry fabrics, embossed on
leather, and, a personal favourite, in glossy metal clutches that
looked ripe for plucking.
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
A kaleidoscope of textures brought life to every look, from
velvet and plissé to furry sleeves and glass bodices. There was
also the coil of snail shells throughout, a tongue-in-cheek
reference to escargot, highlighted in statement earrings,
fastenings on belts and shoes, and even as a gilded
breastplate.
The nostalgic throwback to childhood picnics through basket
bags, cork leather, and gingham—crystalised in a floor-length
dress, printed on silk, and blown up in fluffy and puffy
outerwear—was particularly clever. Elsewhere, his mother’s
influence was felt with varied iterations of trench coats, but he
stamped them with power shoulders and glamorous hardware as
Pierre Balmain would.
But beyond the more literal insights into his childhood was
another thematic tone to this collection that celebrated ageing.
Not just in the grapes that adorned clothing and accessories or the
diverse range of models he tapped for the runway, but the
collection as a whole, whether intentionally or not, spoke to the
idea that beauty comes over time.
In a time where creative directors are chopped and changed, and
we pick up and toss trends around at a whim, Rousteing, supported
by one of his best collections with
the house to date, instils a powerful message that there’s no
rushing a good thing. Just like the most coveted wines, the years
can only deepen us.
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
PARIS, FRANCE – FEBRUARY 28: A model walks the runway during the
Balmain Ready to Wear Fall/Winter 2024-2025 fashion show as part of
the Paris Fashion Week on February 28, 2024 in Paris, France.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)