Before the coronavirus pandemic changed the way we go about our lives, I worked out frequently and actually looked forward to doing so. But ever since I’ve adapted to both living and working in my studio apartment, breaking a sweat doesn’t entice me the same way that it used to. Admittedly, I need to bribe myself into doing so with the help of a cute new workout set or a fresh pair of sneakers, likely purchased after eating take-out in bed after a really long week. But now that my athleisure is stockpiling at an alarming rate, I’m turning my attention to fitness accessories; namely, the Bala Beam, unveiled on Tuesday, April 13.
This aesthetically pleasing 15-pound, three-foot beam, designed for pressing, curling, rowing, squatting, and lunging, is, as the brand puts it, “designed to be left out.” In other words, it doubles as a chic home accessory. As I write this, I just gazed around my apartment to pinpoint the perfect spot for mine to live (I settled on the space between my couch and my television). Leaving it out not only serves as a conversation starter for when you have guests over but also serves as a constant reminder that it’s time to start working out again. I know for a fact that leaving my workout clothes on the floor won’t have the same effect.
Husband and wife entrepreneurs Natalie Holloway and Maximilian Kislevitz founded Bala in 2017. The LA-based brand’s first launch was its signature and über-stylish, weighted bangles that you’ve likely come across on social media (they’re a favorite of Kim Kardashian, Lucy Hale, and James Franco, among others). Since its founding, Bala’s grown a whopping 1100 percent, adding The Power Ring and Bala Bars, as well as sliders, resistance bands, and sanitizing gear spray to its lineup of Instagrammable workout gear. Ahead, shop Bala’s latest launch, available in three colors to align with your aesthetic.
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