June 10, 2021: Designer Tina Rodiou launched Aya Muse only two years ago with a single product: bike shorts. Fast forward to today, and the brand has captivated the fashion scene, becoming a must-have for influencers, celebrities, and fashion It-girls. The Los Angeles-based creative is known for her ethical knitwear and contemporary womenswear pieces, which longtime fans like Kendall Jenner, Kaia Gerber, Bella Hadid, Gigi Hadid, Dua Lipa, and Kourtney Kardashian seemingly can’t get enough of.
The designer (who lived in Italy for six years) whisks us away to a pinnacle moment in art and culture for her first-ever resort collection. Inspired by the 90s Italian coast, her debut resort collection takes the form of lightweight crochet pieces and neutral tones that are so good we wouldn’t risk eating pasta in them. “It is an era that has always inspired me and made me want to get into the fashion business,” says Rodiou in a one-on-one chat with GRAZIA. “Italy has always been a source of inspiration from me and one of my great loves.”
Aya Muse disrupts the status quo by developing trends based on what Rodiou wants to wear in her everyday life. As a result, the resort collection is crafted with trendy hip grazing pants and skin-baring cut-out dresses (one of which has already been debuted by Emily Ratajkowski) to superfine delicate knits. The series of looks bridge the gap between minimal and sexy, perfect for lounging on the beach along with the crystal blue mare. ” I like to focus on elegant, timeless, and minimal designs to truly embody that place and time,” says Rodiou, “similar to Italians who manage to do things so well, without overcomplicating things.”
Aya Muse’s ethos is heavily based on being eco-conscious. The label uses mainly recycled fabrics and yarns for its cult knitwear. Rodiou even goes as far as shipping all her garments in a biodegradable corn starch packaging to reduce additional waste that’ll just end up in landfills . Likewise, the factories are free from single-use plastic and produce pre-orders to minimize wastage. As the brand grows, Rodiou continues to educate herself and her team on new sustainability practices.
The collection will officially be available to shop in November, so set your reminders and mark your calendars because it’s one we expect to sell out fast. Until then, take a look at the lookbook photos below.
