May 12, 2021: Ashley Graham and Flamingo have come together to unveil a limited-edition collection, launching today in Target stores and on the brand’s website. The lineup comprises four limited-edition offerings born to help you perfect your personal care routine. Graham is known for being a supermodel, a body image activist, and an all-around cool girl, so it’s no shock that she collaborated with a modern company like Flamingo that’s all about feel-good body care.
The model has been a fan of the brand since the very beginning (it launched in 2018), so she jumped at the opportunity to Graham-ify the company’s products. For example, she took the brand’s iconic, award-winning lilac razor and turned it a bright, poppy red which she aptly named Ashley Red. The reason? “Bathroom accessories can sometimes be so dull, and I said, bring on the bold and the LOUD,” she told GRAZIA via email, adding, “Red is my color.”
In terms of Graham’s shaving philosophy, it’s as real as it gets. Shave what you want, wax what you want, leave what you want—do what works for you,” said the Nebraska native over email. “I let my armpits fully grow out this year, but I also love the feeling of a smooth shave or fresh wax—it totally depends on my mood!”
As chill as she is about speaking to her personal body care preferences, she hopes to “normalize conversations about our bodies” as a whole. The star emailed us the following, and it’s deserving of a slow clap: “It’s normal to have hair on your upper lip, to get ingrowns, to squat in the shower to get a better angle.” That latter is the reason she jumped at the chance to work with Flamingo.
In addition to the Razor Set, the collection also includes the following: a waxing kit with how-to instructions from Graham, a shower bundle full of all of the essentials (the razor, exfoliating mitt, Flamingo’s Foaming Shave Gel, and Daily Moisturizing Lotion), and the mom of one’s complete Self Care Set (containing everything in the shower set in addition to post-shower products including the brand’s Light Hydrating Spray, Daily Moisturizing Lotion, and Deep Nourishing Cream.
If you want what Graham’s having, her current routine goes as follows. “Whether I’m shaving, waxing, or letting my body hair grow free, I always make sure to exfoliate and moisturize,” Graham told GRAZIA. “The tie-dye exfoliating mitt from my collaboration with Flamingo is perfect for gentle exfoliation, and I love using their Daily Moisturizing Lotion after I shower.”
No matter what you decide to purchase, your investment will do some good! Flamingo donates 1 percent of all sales to nonprofits working to improve the physical, emotional, and mental health of women and girls globally. Flamingo and Graham have selected Girls, Inc. as their nonprofit of choice.
Shop the complete Ashley Graham x Flamingo collection ahead.
All products featured on GRAZIA are independently selected by our editors. However, when you buy something through our retail links, Grazia may earn an affiliate commission.