Today, August 30, marks the first day of Amsterdam Fashion Week for the Spring/Summer 2024 (SS24) collections. And as your resident fashion guide, GRAZIA is here to give you all the information you need to know as we head into, yet another, highly-anticipated fashion week.
Background: A Brief Glimpse Into Amsterdam Fashion Week
AFW is a relatively young fashion week, but it has quickly become a major player in the international fashion scene. The event was first established in 2004 and has since grown exponentially in prominence and influence. With each passing year, Amsterdam Fashion Week has solidified its position in the fashion world, offering a platform for emerging designers to shine alongside established fashion houses.
In recent years, the event has attracted an increasing number of international buyers and press, and it has been praised for its focus on sustainability and diversity. Amsterdam Fashion Week has evolved into a global platform for designers to present their collections, drawing inspiration from the city’s rich cultural tapestry.
The event’s success is intrinsically tied to Amsterdam’s reputation as a melting pot of creativity, diversity, and openness. The city’s unconventional spirit translates into its fashion scene, where experimental designs find a welcoming home. Amsterdam Fashion Week encapsulates this spirit, combining traditional Dutch aesthetics with avant-garde concepts, resulting in a unique and dynamic fashion experience.
Main Things to Expect: A Fusion of Tradition and Innovation
From the runway to street style, Amsterdam Fashion Week SS24 promises a captivating experience that celebrates both local talent and international design influences. As the fashion world begins watching the September 2023 edition of Amsterdam Fashion Week, there are several key aspects to anticipate:
- Diversity on the Runway: Amsterdam is a multicultural hub, and its fashion week reflects this beautifully. Expect to see a range of designs that celebrate diverse cultural influences and pay homage to the city’s global outlook.
- Sustainability Takes Center Stage: The fashion industry’s growing focus on sustainability is mirrored in Amsterdam Fashion Week. Many designers participating in the event are likely to showcase collections that emphasize ethical practices and environmentally friendly materials.
- Avant-Garde Presentations: Known for pushing the boundaries of fashion, Amsterdam Fashion Week is the ideal platform for designers to experiment with unconventional designs, materials, and concepts, resulting in a breathtaking display of avant-garde creations.
- Emerging Talent: Amsterdam Fashion Week has a tradition of supporting new and emerging designers, giving them a chance to shine alongside established fashion houses. This blend of fresh perspectives and seasoned expertise creates a dynamic and inspiring environment.
- Intersection of Art and Fashion: Amsterdam is a city that celebrates the arts in all forms. As such, fashion week often sees collaborations between designers and artists, resulting in collections that blur the lines between clothing and art.
Show Schedule: A Sneak Peek Into the Runway Lineup
Day 1: August 30th
- 11:00 AM – TESS VAN ZALINGE
- 5:30 PM – MARTAN
Day 2: August 31st
- 4:00 PM – ATELIER RESERVÉ AKA RESERVÉ BOYS
- 8:30 PM – STEVE MADDEN X RVDK
- 10:00 PM – THE PATCHWORK FAMILY
Day 3: September 1st
- 4:00 PM – THE COLLECTIVES X FRENCH COLLECTION
- 5:30 PM – RUBEN JURRIËN
- 6:00 PM – LICHTING 2023
- 9:00 PM – ELZINGA
Day 4: September 2nd
- 4:00 PM – FUTURE FRONT ROW
In Conclusion
Amsterdam Fashion Week SS24 is poised to be a celebration of creativity, diversity, and innovation. With a focus on sustainability, emerging talent, and avant-garde designs, the event promises an unforgettable experience that encapsulates the city’s unique fashion culture. As the fashion world turns its gaze towards Amsterdam, we eagerly await the stunning displays of style that will grace the runways and streets, reaffirming the city’s status as a global fashion capital.
Keep a look out for GRAZIA’s favorite fashion trends and street style looks from the AFW SS24 shows!
