Fashion maverick Alexander Wang, together with iconic supermodel Naomi Campbell and renowned photographer Jamie Morgan, has unveiled a captivating collection and campaign for Resort 2024.
Wang and Campbell’s relationship dates back to the very beginnings of Wang’s eponymous brand. Despite their connection, it took until now for the stars to align and bring these two fashion forces together, making R24 even more iconic for the luxury label.
The brand’s campaign for R24 delves into the intricate theme of transformation, epitomized by strong, powerful, and alpha women, a vision impeccably embodied by the one and only Naomi Campbell. Morgan’s lens was the perfect choice to capture this rebellious and transformative essence.
“Resort 2024 is about looking back to look forward — and hardware as an essential narrative to our brand DNA. We wanted to explore its strength and power on a visceral level and recontextualize its impact. Naomi is the ideal alpha woman — she is this incredible force. Her unique talent for embodying a vision, idea, or mood is on another level. Naomi was perfect for this campaign about radical transformation,” Wang exclusively shares with GRAZIA USA.
The new collection, which launched today, November 8, represents a return to the brand’s roots and core values while remaining firmly grounded in the contemporary fashion landscape. It’s a collection that exudes immediacy, evident in the color palette and striking silhouettes.
Yet, what sets it apart is the subtle irony and innovation woven into its details. Take, for instance, the denim shirt printed on nylon, or the internal waistband designed to offer the flexibility of wearing pants high or low. These elements, seemingly simple, speak volumes about the brand’s commitment to reinventing fashion through unexpected twists of versatility.
Wang offered GRAZIA USA a deeper insight into the philosophy underpinning R24, describing the collection as an homage to the past as a way of forging the path ahead. Hardware takes center stage, serving as a fundamental narrative thread in the brand’s DNA. The objective is to explore the raw strength and power associated with hardware and recontextualize its impact within the world of fashion.
Campbell, a timeless symbol of strength and elegance, is the embodiment of the alpha woman. Wang’s choice of her as the face of this campaign is a testament to her incredible presence and ability to breathe life into any vision. Her innate talent for personifying a concept, idea, or mood is unparalleled, making her the ideal candidate for a project centered around radical transformation.
Alexander Wang’s Resort 2024 campaign, featuring Naomi Campbell and captured by Jamie Morgan, is a testament to the ever-evolving nature of fashion. It is a bold and beautiful exploration of the idea of transformation, reinventing the past to create the future.
Alexander Wang Resort 2024 Womenswear:
Alexander Wang Resort 2024 Menswear:
