MFW: Lonely Hearts At Jil Sander Spring/Summer 2025
Inspired by the work of photographer Greg Girard, Luke and
Lucie Meier bring a moody grit to Milan
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Helmed by husband and wife duo Luke
and Lucie Meier since 2017, Jil Sander has been a pioneer of
the
‘queit luxury’ movement long before Succession and
Gwyneth Paltrow’s infamous ski trial outfits made the term go
viral. Twisting the narrative a little, the brand’s Spring/Summer
2024 show saw a darker take from last season’s frills, reportedly
inspired by the world’s dire current circumstances.
The collection actually took cues from Canadian photographer
Greg
Girard—namely, his images of 20th-century cars, motel rooms and
the the nightlife of global metropolises, which were seen on
prints. Girard, who was present at the show, examines the social
and physical transformations of spaces through his work, which is
perhaps what the Meiers were getting at with
Spring/Summer 2025.
With no firm sense of time or place, looks—comprised of suiting,
sets and dresses—held an ethereal quality to them, almost dystopian
in nature. Exaggerated proportions evoked 1980s workwear while
floaty slips and details like fringing offered a 1920s feel.
Reflective of Girard’s gritty photographic aesthetic, the
collection’s nods to city living were present in neon hues,
androgynous silhouettes and a moody colour paleette. But bringing a
sense of balance and polish to these grungier details were softer
touches like lettuce hems, pleats, pastel tones, embroidery and
bejewelled panels.
Elsewhere, a necklace and a sweater read ‘Lonely Hearts’. Though
it’s unclear exactly what inspired the Meiers to spotlight those
words, their insights suggest a desire to transform and overcome
the gloomy state of the world. In a time marked by deep division,
perhaps it’s a quiet call to reach out to one another.
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 18: A model walks the runway during the
Jil Sander Ready to Wear Spring Summer 2025 fashion show as part of
the Milan Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 18: A model walks the runway during the
Jil Sander Ready to Wear Spring Summer 2025 fashion show as part of
the Milan Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 18: Kiki Willems walks the runway during
the Jil Sander Ready to Wear Spring Summer 2025 fashion show as
part of the Milan Fashion Week on September 18, 2024 in Milan,
Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty
Images)
MILAN, ITALY – SEPTEMBER 18: A model walks the runway during the
Jil Sander Ready to Wear Spring Summer 2025 fashion show as part of
the Milan Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 18: A model walks the runway during the
Jil Sander Ready to Wear Spring Summer 2025 fashion show as part of
the Milan Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Model on the runway at Jil Sander RTW Spring 2025 as part of Milan
Ready to Wear Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Giovanni Giannoni/WWD via Getty Images)
MILAN, ITALY – SEPTEMBER 18: A model walks the runway during the
Jil Sander Ready to Wear Spring Summer 2025 fashion show as part of
the Milan Fashion Week on September 18, 2024 in Milan, Italy.
(Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)