Newsfeed
It’s Official: PHLUR Is Coming To The Middle East (And Much Sooner Than You Think)
You can never have too much fragrance...
All The New Beauty Launches You Shouldn’t Sleep On This Season
From the scent of your dreams to a new go-to mascara, these are the best new beauty buys
From The UAE, With Love: Bella Hadid Champions Her Scent-Sational Fragrance Line In Dubai
Soaking up the emirate's sun
Margot Robbie Is The New Face Of Chanel N°5
"There’s such an impressive lineage of women who’ve been associated with the fragrance over the years"
Saudi Perfume Brand Sparks Backlash Over Campaign Using A Georgina Rodriguez Lookalike
It bears a striking resemblance
Bottling Innocence: What Fragrance Takes You Back To Your Childhood?
In the afterglow of the pandemic and years that drew on all reserves of resilience, we are seeking comforting, childhood inspired fragrances that challenge the notion that you can never go home again.