In recent years, TikTok has become a significant pinnacle in a beauty product’s success. In just a few viral videos, products can easily be made or broken, sometimes in the space of a day. But largely, it’s a place that allows beauty enthusiasts to connect and share their thoughts on products and we’re here for it (for better or worse).
So what are the products that have TikTok’s stamp of approval? One of the most popular categories on the platform is currently everything related to the lips, with creators sharing their ride-or-die lip combinations. From liners and lipsticks to luxe glosses, here are TikTok’s favourite lip products.
DIOR ADDICT LIP GLOW OIL, $60 SHOP NOW
One of the original viral lip products, this lush oil is almost always sold out. The lightweight formula leaves the lips looking glossy but not sticky, while also adapting to the wearer’s own lip colour for a natural finish.
MAKE UP FOR EVER Artist Color Pencil in Endless Cacao, $29 SHOP NOW
For the uninitiated, Endless Cacao is the shade of MakeUp For Ever’s ever-iconic Artist Color Pencil that makeup artist Donni Davy used on Euphoria‘s Maddy. That’s right, the character’s signature deep-toned lip was courtesy of this pencil, which subsequently sold out as soon as the secret was revealed.
Clinique Almost Lipstick in Black Honey, $41 SHOP NOW
Another shade-adjusting lip product, Clinique’s Black Honey had been on the market for years before TikTok picked it up. It glides on like a balm but has the colour pay-off of a lipstick, adjusting the final shade to flatter the skin tone (no matter your skin tone).
Charlotte Tilbury Lip Cheat In Pillowtalk, $35 SHOP NOW
Two of these iconic Charlotte Tilbury lip liners are sold every two minutes, so it’s no wonder that that velvety liner made its way to TikTok. Often dubbed the perfect pinky-nude hue, the pencil is super soft on the lips and doesn’t drag, creating pout-worthy definition and lasting all day.
Fenty Beauty Poutsicle Hydrating Lip Stain, $37 SHOP NOW
Lip stains have been popular in recent years, but Fenty Beauty’s iteration completely took off on TikTok after it launched earlier this year. The high-shine finish is idea for a glossy lip look, but you can also blot it down with a tissue to emulate a softer, more subtle lip tint.
