There’s nothing TikTok loves more than Charlotte Tilbury – except perhaps an affordable dupe for one of the brand’s most iconic products. Beauty devotees are feverishly obsessing over a new drugstore makeup product that is said to be a direct dupe for Charlotte Tilbury’s Hollywood Flawless Filter – but unlike the brand’s original glow-boosting formula, the budget-friendly option clocks in at only $20.

The product in question is ELF’s new Halo Glow Liquid Filter, which calls itself a “complexion booster for a glowing, soft-focus look” – which will sound familiar to fans of Charlotte Tilbury’s Hollywood Flawless Filter, which retails for $65 and is positioned similarly as a multi-tasking glow booster.

Flawless Filter is already huge on TikTok, so it would take a lot for fans to collectively certify any product to be a dupe – but it seems ELF has done it with Halo Glow, if early reviews from top creators are an indication.

@mikaylanogueira

ELF COMING FOR CHARLOTTE TILBURY WITH A FLAWLESS FILTER DUPE??? #dupe #makeup #beauty #flawlessfilter

♬ original sound – Mikayla Nogueira

TikTok creator Mikayla Nogueira (@mikaylanogueira) gave the Halo Glow her seal of approval after applying a layer of both the dupe and Flawless Filter to different sides of her face, declaring, “I take dupes very seriously… This looks identical — identical!” In the days since Nogueira delivered her verdict on TikTok, the product has since sold out in all eight shades.

Fellow TikToker @meganmauk also rated Halo Glow as a direct dupe, taking her audience through the similarities – and the end result is uncanny. Both products provide an incandescent glow to the skin, acting as the perfect base for makeup and delivering a radiant finish that’s, well… flawless.

@meganmauk

trying out the new @elfyeah halo glow liquid filter! #elf #elfcosmetics #newmakeup #makeupreview #review #flawlessfilterdupe #flawlessfilter

♬ original sound – meg

Charlotte Tilbury’s Flawless Filter can be tricky to track down, and while Elf’s version might be more accessibly priced, it’s still not totally accessible in that it’s totally sold out. It’s also not available in Australia just yet, so this one might be worth bribing your friend heading on an international holiday to bring one home.

The brand has promised a restock of all shades in the coming days, so here’s hoping we can all get our hands on the magic.

thoughts?