Fashion throughout the Middle East has long stood as the epitome of artistry, craftsmanship and grace. For the longest time, the Arab world has set the standard for luxury styling. Defining what pieces make themselves at home within your elevated wardrobe. Now, grand maisons have started to notice, constructing narratives that give ode to the Middle Eastern heritage. With designers from across the globe cementing themselves across the region – recognising its value for graceful presentation.

In this edition of GRAZIA’s regional rundown, we bring you everything you need to know about the latest in fashion across the region – from APM Monaco’s latest collection to Gentle Monster’s latest intelligent eyewear.

APM Monaco brings glamour to the summer season

Summer calls for an elevated wardrobe – and APM Monaco brings the seasons allure to life with the Un été à Monaco collection. In celebration of the Mediterranean spirit, the season comes alive in the form of brands opulent jewellery pieces. With intricate geometry and pieces that stay true to the brilliance of a golden summer, the house brings luminosity with ease into each glamourous gemstone. Made for those looking to rejuvenate their wardrobes with the vibrancy the season calls for.

Gentle Monster introduces the future of fashion

In a fast-paced, digitalised world, the fashion industry is not too far behind – constantly looking for innovative ways to infuse fashion with technology. Now, Gentle Monster has collaborated with Google and Samsung for the Intelligent Eyewear Collection. Infused with AI experiences by Google and Samsung’s renowned engineering techniques. With sleek, bold designs that stay true to the brand’s vision of a new era for eyewear. Showing that an innovative future for the brand and for the fashion industry itself is on the horizon.

Samra Emirates showcase

A versatile expression of unique craftmanship, all housed under one roof – Samra has collaborated with Dubai SME to showcase Emirati jewellery designers. Featuring prominent maisons such as Noora Shawqi, Ailes, Aisha Baker, Fal, Khayal, Masah and Latif Alshamsi jewellery. Within the Middle East, an appreciation of artistry is deeply integrated throughout the region – and the showcase stands as a primary example. Exhibiting works of intricate gold plating, brilliant gemstones and delicate geometric shaping. Portraying the height of timeless elegance, paired with creative perspectives on defining luxury.

Tissa Fontaneda launches at Etoile La Boutique across the GCC

When it comes to fashion within the region, it’s no secret that artistry takes the priority. Now, Spanish craftmanship has intertwined with the Middle East’s iconic luxury industry. Tissa Fontaneda has launched across the GCC, debuting at Etoile La Boutique – one of the most established luxury retailers across the region. Renowned for applying intricate artesian techniques to handcrafted bags – made from Bubble Nappa leather. The brand will be available in three Etoile La Boutique locations across the region. Including Mall of the Emirates in Dubai, Kingdom Mall in Riyadh and Al Khayyat Center in Jeddah.

The Jewellery of a Mediterranean Summer

Where timeless craftsmanship meets the art of natural materials – Polène has released the Rozo collection for the summer. In celebration of the Mediterranean spirit that the season calls for, the collection reimagines an ancestral basket-weaving technique into refined pieces of contemporary jewellery. Through a distinct combination of gold-plated brass and rattan, with the emotion of sunlit days and effortless summer elegance. The collection brings Polène’s signature design formula, blending artisanal heritage and modern simplicity. Making it the perfect addition to your summer wardrobe.

chanel’s latest crush

Chanel’s latest fragrance is a nostalgic reminder of the house’s classic, elegant spirit. The Coco Mademoiselle Crush Absolu has launched, a quatre century after the original floral-ambery Coco Mademoiselle. Acting as a subtle reminder of what it means to feel chic in Chanel, embodying the spirit of the young Gabrielle Chanel arriving in Paris. Instinctive, bold, and sensual. With top notes of rose, lychee and grapefruit – for a refreshing scent that lingers.

Adidas Flame Tree Season Campaign

The flame tree season, where palettes of red, orange, and yellow are the signature mark of summer – now, intertwined with Adidas for their latest footwear. On par with the season’s spirit, the latest piece is seen adorned with the season’s iconic leaf motif. Alongside the renowned Adidas striped symbols in red, with a base of pure white. Available at the Adidas flagship store in Dubai Mall.

Michael Cinco Opens an Atelier in Doha

The House that presents couture in its most elevated form has made its way to Qatar – Michael Cinco is now open in Doha. From exquisite bridal gowns to bespoke eveningwear and red-carpet creations.  With intricate craftsmanship and refined artistry, showing fashion in its most meaningful form. The atelier has now brought its vision of fashion in its most artistic form to a city with an ample appreciation of style.