When it comes to fashion, the Middle East is no longer simply part of the conversation, but shaping it. Redefining the codes of modern luxury and influencing the pieces making their way into your elevated wardrobes, the region has firmly established itself as a force within the global fashion scene.

In this edition of GRAZIA’s regional rundown, we spotlight the moments currently shaping fashion across the Middle East, from Tiffany & Co.’s residency programme to Assouline’s Beirut Habibi, and everything in between.

Alo opens its doors in Dubai Hills Mall

The iconic yoga apparel store has officially made its way into Dubai Hills Mall. Known for blurring the lines between fashion and comfort, the renowned apparel store has made its way into one of Dubai’s most beloved spots on August 28. The brand brings the comfort of mind-body wellness into Dubai Hills Mall for those looking to beat the infamous Dubai heat through mindful movement. It’s no secret that the city’s fitness scene is constantly bustling, overflowing with a rich community of wellness enthusiasts. Now, Yoga lovers in Dubai get to step up their routine, in style.

Tiffany & Co. to launch a residency programme under Her Highness Sheikha Shamsa Bint Hamdan

A new generation of designers nurtured by the richness of Emirati culture, architecture and design is brought to life by Her Highness Sheikha Shamsa bint Hamdan Al Nahyan and Tiffany & Co. The grand maison has partnered with the Design Commission Abu Dhabi to launch a residency programme, governed by Sheikha Shamsa, the organisation’s chairwoman. Participants will explore the conceptual, creative and technical foundations of jewellery and watch design. Under the mentorship of the house’s two centuries of innovation, members of the programme will develop their own design language through experimentation, research, and material exploration. The global luxury jeweller synonymous with elegance and fine craftsmanship is making way for the future of Emirati talent, following a path carved by Her Highness Sheikha Shamsa.

Bvlgari celebrates the generational resilience of Emirati women

Over the last six years, Bvlgari has meaningfully represented the enduring legacy of Emirati women on Emirati Women’s Day. This year, the jewellery house has seamlessly woven its latest storytelling initiative, paying homage to the rich heritage that continues to shape the nation. The official theme, ‘Together, We Rise Stronger and Better’, announced by Her Highness Sheikha Fatima bint Mubarak, is honoured by Bvlgari’s short film The Girl I Needed, made in collaboration with Cinema Akil founder Butheina Kazim.

Azza Fahmy brought the art of Egyptian jewellery to the Runway

A celebration of Egyptian creativity – Azza Fahmy’s jewellery has long woven its signature design codes from Egypt’s rich heritage and expressed it in contemporary forms. Now, the maison has brought its iconic designs to the runway – and the centre stage was taken by iconic Egyptian actress Amina Khalil. The house unveiled its summer jewellery presentation, a collection designed by Head Designer Amina Ghali, the daughter of the Maison’s founder.

UAE-based brand brings a traditional take on beauty

In an era where the beauty industry highlights innovation, Mariam EM looks closer to home, celebrating the importance of a natural heritage. Beauty comes in a contemporary blend of traditional Arabic ingredients with the UAE-based brand. The brand brings Sidr, a native ingredient derived from the leaves of the Ziziphus Spina-Christi tree that can be found across the region, integrated within a seamless formula for the face, lashes, brows and hair. Sidr has been used across the Arab World for centuries and is deeply valued for its purifying properties. Now, it’s been meaningfully integrated into your luxurious skin care wardrobe.

Pearls of her home: a tribute for Emirati Women’s Day

Emirati women have long been championed as the foundation for the nation – paying homage to this is Dastaangoi in collaboration with Emirati designer Zaina Deesi. Together, they have unveiled a special edition candle: Pearls Of Her Home. The new scent pays homage to the enduring symbolism of the pearl, the date and the intimate ritual of bukhoor – a traditional Arabic incense made from wood chips soaked in fragrant oils, used to scent homes, clothing, and spaces. The candle emits a fragrance of traditional scents within Emirati culture, including oud, sandalwood and vanilla. The candle is housed in a case designed by the Emirati artist, with artwork rooted in a story of memory on the inheritance passed between mothers and daughters. The meaningful tribute is now available on Ounass and at the Dastaangoi store in Alserkal Avenue.

Louis Vuitton’s first fashion & Beauty creative collaboration

Louis Vuitton has unveiled its next chapter in La Beauté to mark its signature monogram’s 130th anniversary. The limited edition capsule brings together the creative forces of ⁠Nicolas Ghesquière, creative director of womenswear, and Dame Pat McGrath, creative director of cosmetics. The debut collaboration is built from a formula of contrasting codes: the soft, feminine Monogram Dune and the bold Monogram Infrarouge, alongside an eyeshadow palette, satin lipstick and nourishing lip balm, as well as a matching edit of small leather goods including a makeup bag, mattifying paper case, lip and eye brush set.  The design includes a contrast of bold and minimalist designs, showcasing the versatility of the Louis Vuitton woman.

Assouline’s latest release is a love letter to Beirut

Luxury coffee table book brand has recently unveiled Beirut Habibi, a love letter to the Lebanese capital.  The book expresses the artistic lineage of Beirut, with a nostalgic collection of archival imagery stretching throughout different eras in time and into the city’s present. Featuring prominent moments of the city’s cultural landscape, including renowned designer Elie Saab’s atelier, the iconic mural of Fairouz and the city’s waterfront. With words written by acclaimed Lebanese novelist and professor Charif Majdalani. The book intends to add a luxurious element to your chic household, combined with an essence of nostalgia for one of the region’s most meaningful creative landscapes.

Polène’s newest It-bag

Polène brings a contemporary vision of femininity with its latest silhouette, Shuldo. Worn over the shoulder, the leather-crafted handbag is designed to naturally flow over the body with a balance of lightness and precision. The piece stays true to Polène’s signature philosophy of devoting exceptional care to the creation of each design. Following a meticulous formula to create precise curves and harmonious proportions, resulting in an effortless shape of perpetual movement.

PHLUR’s latest fragrance might be your next signature scent

Elevate your fragrance wardrobe with Phlur’s latest release, Vanilla Canyon. Celebrate the end of the summer with a new signature scent that follows a carefully curated formula of vanilla, oak wood, jasmine and more. The fragrance provides a cinematic escape where vanilla meets deep oak and honey. Inviting its wearer to celebrate the feeling evoked by golden hours and driving a winding road toward a canyon’s edge.

Anastasia Beverly Hills new Lip Balm launch

The iconic brand has brought its latest lip launch to the Middle East with the Kiss Theory Lip Balm. The hybrid formula provides a high-impact colour, glossy shine and instant hydration for whenever you’re in need of a beauty touch-up. A unique yet seamless blend that’s part balm, part lipstick and part gloss to bridge the gap between comfort and colour. Whether you’re going for a subtle everyday look or a full glam, a small touch of this lip product results in a glossed lipstick effect with a glass-like shine.

Glossier You Soie​​​ brings you an elevated fragrance wardrobe

A feeling of warmth in the form of fragrance, the Glossier You Soie collection brings you an elevated fragrance wardrobe. An extension of the Glossier You collection, the scents are designed to evoke the sensation of basking in the sun. Capturing an essence of sunlit brightness with a silky, solar floral blend that embodies a sense of transition, evolving from raw simplicity into something effortlessly fluid and strong. The elevated fragrances include notes of bergamot, followed by a creamy, solar heart of rice milk, tiare water, and evening jasmine, all grounded by a warm, musky base of ambrox.

TUMI PRESENTS THE adatto TOTE BAG

Since 1975, TUMI has brought world-class business, travel, and performance luxury essentials, designed to upgrade your lavish wardrobe. Each piece is made with the intent of uncomplicating and beautifying all aspects of life on the move. Now, the brand is blending flawless functionality with style with the Adatto Tote Bag. The bag adds a chic finishing element to your chicest outfits, blending flawless functionality with a spirit of ingenuity.

Missoni’s fall/winter 2026 collection will upgrade your wardrobe

Missoni’s Fall/Winter 2026 collection brings an elevated take on everyday wear. The brand’s latest collection is an exploration of colour and texture, exploring the juxtaposing elements of masculine and feminine. Bringing a soft revival of soft tailoring through Missoni’s signature geometric motifs and sparkle. The collection’s palette seamlessly alternates between faux black with light and neutral tones. With intricately designed dresses, trench coats and versatile trousers.

The New Valentino Garavani Rockstud Spike Bag

One of the maison’s most iconic handbags is now reimagined in a new light – harnessing a new silhouette, archival motifs and poetic embellishments. Originally introduced for the Valentino Fall/Winter 2016-2017 runway, the Valentino Garavani Rockstud Spike bag has now been transformed under the artistic eye of creative director Alessandro Michele. Now unveiled as the Valentino Interferenze for Fall/Winter 2026-2027, the bag has reshaped its identity through renewed design codes from archival references and decorative details. The bag balances architectural precision with poetic sensibility, where the maison’s heritage meets the visual language of Alessandro Michele, giving rise to two new interpretations.

Huda Beauty and Cardi B is the beauty collab we’ve been waiting for

Global superstar Cardi B and iconic brand Huda Beauty have come together for an essential upgrade to your makeup wardrobe. The two powerhouses have come together for the Ultra Snatched Collection, which introduces a unique pairing of pink and lilac with two brand-new shades for its Easy Bake lineup. From September 10, the iconic collab will bring two new pressed powder shades for a brighter and lifted look with 12-hour shine control. The announcement came with an Instagram reel where the renowned singer was seen reinventing the brand name to ‘Cardi Beauty.’ Since then, the brand’s page has replaced its profile picture with one of the singer holding up the pressed powder and changed its name to ‘Huda Cardi Beauty.’