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The skin around your eyes is thinner and more delicate than the rest of your face, which means your application technique matters almost as much as the product itself. We asked iS Clinical Brand Ambassador, Sahil Khan, how to get more from your eye treatments – and avoid the mistakes that could be doing more harm than good.
What are the most common mistakes people make when applying eye products?
The biggest mistake is using too much. A small, pea-sized amount is generally enough for both eyes. Rubbing or tugging the skin is another no-no; use your ring finger to gently tap product into the skin, applying it around the orbital bone rather than directly along the lash line, where it can migrate into the eyes and cause irritation. And, as with all skincare, consistency matters. Eye products work best when incorporated into a regular routine.
Does the order of application really matter?
Absolutely. Apply your eye product to cleansed, dry skin before the rest of your skincare. Face products can contain higher concentrations of active ingredients than their eye-area counterparts, so applying them first can increase the risk of irritation. If you’re using both an eye serum and cream, apply the serum first, followed by the cream. Then continue with your usual moisturiser and SPF.
How much is too much?
Remember: the eye area is small. More product doesn’t mean better results. With well-formulated, clinically tested skincare, less really is more.
What is the correct application technique?
Using your ring finger, gently tap a small amount along the orbital bone, moving from the inner corner out towards the temples. Avoid rubbing, pulling or aggressive massage. The aim is to distribute the product evenly with minimal friction.
Which ingredients should we look for?
Hyaluronic acid, glycerin and ceramides help maintain hydration, while peptides and antioxidants such as vitamin C support firmness, brightness and protection from environmental stressors. Stronger actives, including retinoids and exfoliating acids, can cause irritation if they aren’t specifically formulated for the eye area. Fragrance and essential oils can also be problematic for sensitive eyes.
What makes iS Clinical’s new GeneXC Firming Eye Gel different?
The formula takes a multi-dimensional approach, targeting brightness, hydration, firmness, smoothness and antioxidant protection. Its GeneXC Technology combines Extremozymes plant extracts with two forms of vitamin C, a dual hyaluronic acid system, Palmitoyl Tripeptide-5 and bio-fermented actives. It is designed to address concerns including fine lines, loss of firmness, dark circles, dehydration, puffiness and dullness. A lightweight gel texture and cooling metal applicator make it particularly suited to the delicate eye area.
Your one rule for better eye care?
Consistency. Be gentle, not aggressive or excessive. Use a small amount, apply with a light touch and give your products time to work.
