It seems the trend for fast fashion is firmly on the way out, as phrases relating to sustainable fashion were one of the most searched for online in 2019.
Revealing the findings in its Year in Fashion report, Lyst shared that searches including sustainability related keywords increased by 75%, and there were an average of 27,000 searches for sustainable fashion every month.
Sustainable denim and sneakers were the most wanted product categories, and searched for greener fabrics rose significantly – 102% for econyl, 52% for organic cotton, 130% for repreve and 42% for tencel.
Inclusivity and diversity also experienced a spike in 2019, and searches for adaptive and modest fashion rose 80% and 90% respectively.
And while the fashion industry and the mindset of consumers still has a long way to go, it’s a hopeful start as we head into 2020.