You’ve obviously heard about blueberry milk nails and latte makeup, but allow us to introduce you to the latest food-themed makeup trend – strawberry girl makeup. Coined by Hailey Bieber, the berry beauty trend is taking Tiktok by storm, amassing a whopping 19 million views so far. So, of course, the GRAZIA team wanted to bring you the ultimate guide on how to do your berry best at perfecting the strawberry girl makeup look.
And who better to kick it off than Bieber herself? Before Rhode introduced its new Strawberry Glaze Peptide Lip Treatment, her everyday strawberry makeup video accumulated over 3.6 billion views. The pretty summer fruit we all know and love serves as the basis for the trend, which highlights a berry galore colour scheme of pinks and reds and clean, dewy skin.
@haileybieber Everday Strawberry Makeup 🍓💋
According to the Rhode founder, you too can be a strawberry girl. All it takes is dewy skin, flushed cheeks, fake freckles and glossy lips. We outlined the major elements of the trend and what products you need to cop the look.
Your Strawberry girl makeup shopping list
The trend is all about pink and red tones. You basically want to look as if you smudged a juicy fresh strawberry across your cheeks and lips. It’s a delicate, dewy, soft and more playful take on ‘no makeup makeup’. There isn’t much to the flushed look, all you have to do is get a radiant, rosy complexion and emphasise your natural features with bronzer and highlighter. Discover our edit of the best strawberry girl products below guaranteed to leave you looking good enough to eat. Literally.
For starters, you need to prep your skin to perfection with products that will make you glow. Bieber’s choice of skincare included her Rhode Glazing Milk, but as we’re (still) waiting for Rhode to arrive here in the Middle East, you can use Glow Recipe’s Watermelon Glow Niacinamde Dew Drops for instant luminosity.
The perfect concealer to achieve this natural look might be a controversial choice, but it has to be the Rare Beauty Positive Light Under Eye Brightener. Use this to make dark circles disappear, to blur out blemishes and to add some subtle sculpting to skin, à la Bieber in the video above.
Then comes the star of the look: blush. Although Bieber didn’t mention the exact one she used to achieve this look (looks like a Rhode blush is on the way…), there’s an array of cream and liquid options you can use. Milk Makeup’s are great as they’re packed with hydrating ingredients to boost your natural glow and they can be easily applied to lips and cheeks.
Don’t forget to add a peachy highlighter to your cheekbones for even more glow. Fenty Beauty’s Match Stix Shimmer Skintine in Yacht Life is the perfect peach-pink hue with subtle shimmery pigments.
What’s a strawberry girl makeup look without faux freckles? Of course, we’ve created the ultimate guide to those, too. For a quick and easy way to freckle up and groom your eyebrows (a key step in Bieber’s tutorial), look no further than the Anastasia Beverly Hills Brow Wiz.
Last, but certainly not least, is creating the ultimate juicy pout. The Makeup By Mario MoistureGlow Plumping Lip Serum will help you achieve plump, glossy lips and a high-shine smile in seconds. Wear alone for a more subtle look or use alongside your blushstick for a strawberry girl smile Bieber would be proud of.
Watch this space to see what the next food-inspired beauty trend will be…
