hailey bieber fake freckles
Courtesy of @haileybieber

Whenever Hailey Bieber takes to social to reveal her go-to glam-up products, the world (rightfully so) goes nuts. So, when she posted a GRWM video on TikTok that revealed two things that revealed her fake freckles and the product she used to create them, the world went even more nuts and fake freckles entered the mainstream. That’s right, those adorable, sun-dappled spots that appear after a day in the sun are now just a brush away.

Remember the days when freckles were considered an “imperfection”? Well, toss that notion out the window, because freckles are having a major glow-up moment. Fake freckles are all about rocking that natural, carefree look without having to wait for those elusive rays. Makeup artists are getting creative with freckle-focused products, helping you achieve that freckled fierceness in a matter of minutes, and the #fakefreckles hashtag on TikTok has over 139 million views. Why are freckles so in demand? There are a few reasons. First, they add a touch of youthfulness and sun-kissed glow to the skin. Second, they can help to create a more natural-looking makeup look. And third, they simply look cute, as Bieber herself proves below.

@haileybieber

Everday Strawberry Makeup 🍓💋

♬ Echos in My Mind (Lofi) – Muspace Lofi

If you’re thinking about getting in on the fake freckle action, there are a few things you need to know. First, it’s important to choose the right product. There are a number of different freckle pens and kits available, so take some time to research your options. Second, don’t overdo it. A few well-placed freckles will look more natural than a full face of fake freckles. And finally, be patient. It may take some practice to get the hang of applying fake freckles.

  • Start with a light hand. You can always add more freckles, but it’s harder to take them away.
  • Use a small brush or dotting tool to apply them. This will help you to get more precise placement.
  • Blend your faux freckles in well. You don’t want them to look too harsh and want them to appear as natural as possible.
  • Set the freckles with a translucent powder. This will help them to last longer.

Of course, there’s an array of fake freckle products on the market to help you get the look. Discover our edit below and get ready faux your way to freckledom, fast.

utan

utan Pen
Utan Pen, Dhs84, SHOP NOW

It wouldn’t be a faux freckle roundup without Hailey Bieber’s weapon of choice. Enriched with skin-loving ingredients and sweat-proof DHA, it lasts for up to 48 hours thanks to its clever formula that develops to your unique skin tone. Hey, if it’s good enough for Hailey…

REVOLUTION MAKEUP

Revolution Makeup Freckle Me Dark Brown
Revolution Makeup Freckle Me Dark Brown, Dhs23, SHOP NOW

With a vegan formula and precision tip, this pen makes adding a few subtle fake freckles super easy. Simply dot onto skin and use your finger to dab gently for a more natural look.

FRECKLES

Freckles Liquid Air Cushion
Freckles Liquid Air Cushion, Dhs50, SHOP NOW

Waterproof and smudge-proof, this clever cushion features a freckle stamp that allows you to create a flawless sun-kissed look in seconds. It also boasts different sizes and heights and uses liquid-to-powder technology so they natural pigments blend perfectly into skin. The result? Fake freckles that look so real even you’ll be fooled.