Sole DXB, the region’s top sneaker and hip-hop festival, is making its way back to Dubai from December 9th until 11th after a two-year-long break due to the global pandemic.

What is Sole DXB?

It’s basically a fun three-night festival developed by Sole featuring live music performances, workshops, discussions, sports tournaments, and film screenings. The festival in 2019 had a footfall of over 36,000 attendees, with 100+ performances (JSYK: Wu-Tang Clan, Stormzy and Petra Collins were there), speakers, and brands, participating throughout the course of the event.

Farel Bisotto / Sole DXB_MUSIC

When is it taking place?

Sole DXB will be taking place from December 9th until the 11th at Dubai Design District (d3). Sole DXB is also bringing in Moroccan visual artist Hassan Hajjaj as its first festival host, who has shot the festival’s special campaign highlighting Morocco’s culture, as well as the region’s creatives ElGrande Toto and Khadija El Warzazia.

“This is a major milestone for us, having a decade under our belt. And we always knew the story would land right back where we started. This year, we’ve had the honour of working alongside our friend, Hassan Hajjaj, an artist that has dedicated his life to building the culture and elevating the contributions of the Arab world to it,” said Joshua Cox, co-founder at Sole DXB.“We’ve worked together to build a show that better reflects our values and this is going to be a celebration of the ideas that continue to drive us. It’s been a surreal three years and it feels incredible to be back, working with the city of Dubai and d3 to bring our community together again. We’ve missed you and we can’t wait to see you.”

Don’t miss out on any New Balance exclusive drops that you can only find at SoleDXB. Sneaker fans everywhere will want to be getting their hands on the Joe Freshgoods 993 or the Bodega 9060’s. Not to mention the region’s renowned artists that New Balance will be bringing to the street style festival like our very own Amy Roko and Flipperachi.

The lineup

In strategic partnership with Dubai Design District and Dubai Calendar, Sole DXB have just announced their star-studded lineup for their 10-year anniversary. From R&B rapper Central Cee playing his first headline show in Dubai on 10 December to soulful songstress Jorja Smith hitting the stage on 11 December, this year’s festival is going to be unmissable.

Instagram @soledxb

Courtney Shanade Salter aka Ari Lennox, an American R&B singer and the first female artist signed with J.Cole is making her way to Dubai! You can catch her on Saturday, December 10th on the PUMA stage.


Instagram @jorjasmith_ on

Via Cosmopolitan Middle East