Instagram @Krisjenner

After playing a significant role in her daughter’s successful beauty brands, Jenner is allegedly following in their footsteps with her very own namesake brand.

In a recent interview with WWD, Jenner revealed that she’s always wanted to have her own brand but was too busy to think about it and can you blame her? When juggling her daughter’s wildly successful careers, when would the momager find time to launch her own company. But as of recent, Jenner had reportedly filed a document with the U.S Patent and Trademark Office, stating that Kris Jenner has officially obtained a trademark for “Kris Jenner Beauty”, “Kris Jenner skin”, and “Kris Jenner Skin Care.”

Although the momager has yet to publicly speak about the launching brand, the trademark documents reportedly cover a wide selection of hair care, skincare, and fragrance products. Putting Jenner head-to-head with many celebrities who are diving into the world of beauty as well. From Jennifer Lopez to Selena Gomez, Alicia Keys, Hailey Bieber, and many more who have yet to reveal their entire beauty plans in the ever-so growing market.

The reality stars beauty brand would be the latest business venture from the Kardashian-Jenner family, following Kim Kardashian’s KKW Beauty and KKW Fragrance, Kylie Jenner‘s Kylie Cosmetics and Kylie Skin, Rob Kardashian’s Arthur George sock line, Khloé Kardashian’s Good American clothing line, Kourtney Kardashian’s Poosh Lifestyle platform and Kendall Jenner’s 818 tequila brand.