What does shopping look like in a post-pandemic era? Mall of the Emirates could well have the answer thanks to Fashion Reawakens, our curation of shoppable looks for spring displayed in socially distanced pods. GRAZIA has created a day-to-play edit of all-year-round style staples from the most covetable international brands and local designers such as No 21, Jimmy Choo and Lebanese local hero Hussein Bazaza available to shop now. Each of the items is in stock at their respective stores and available to click-and-reserve on an online microsite thanks to cleverly placed QR codes.
Post-COVID, the future of shopping will be phygital – a hybrid of physical and digital, according to Nada Abou Saab, Marketing Director, East Region, of Shopping Malls for Majid Al Futtaim Properties – who oversees some of the region’s leading retail and leisure destinations in the UAE, Bahrain, and Oman, speaking at ITP Live’s The Power of Female Influence summit at VOX Cinemas at Mall of the Emirates – with the Fashion Reawaken pods combining the very best of both.
Shop the GRAZIA edit
Ring detail blazer, Rokh, Dhs5,550 at THAT. Shop now
Beaded skirt, Hussein Bazaza Dhs7,350 at THAT. Shop now
Callie Clutch Bag with Ostrich Feathers, Jimmy Choo, Dhs5,500. Shop now
Studded Open-Toes Stiletto Mules with Silver Chain Straps, No 21, Dhs2,400, at THAT. Shop now
NUDESKIN 3-Step: Citrus Renew Set Dhs110 at Sephora. Shop now
NUDESTIX Rose Gold Eye Palette Dhs280 at Sephora. Shop now
Explore the Mall of the Emirates’ curation of Spring/Summer 2021 here.
