Pantone has recently announced the Colour of the Year for 2023, named Viva Magenta. The gorgeous colour is very reminiscent to Valentino’s Pink PP, which was popularised all over runways and social media last year. According to the Pantone website the colour is an emblem for ‘strength,’ the website also stated what the colour signifies, expressing ‘Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.’ Every year a colour is selected after thorough analysis of the trends in the art, fashion, films and other creative industries along with other relevant topics. The Executive Director of Pantone Colour Institute Leatrice Eiseman, has expressed “in this age of technology, we look to draw inspiration from nature and what is real…Viva Magenta descends from the red family, inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” Soon the colour will spread all over our Instagram feeds so keep scrolling for our Viva Magenta shopping list to remain ahead of the fashionable flock.

MOLLY GODDARD Ornella peplum-hem corset top, DHS 735 SHOP NOW
AMINNA MUADDI Begum 100mm crystal satin pumps, DHS 4,045 SHOP NOW
VALENTINO GARAVANI VLogo Signature chain wallet, DHS 4,500 SHOP NOW


GUAGE 81 Naha wrap-effect sequined tulle mini shirt dress, DHS 1,775 SHOP NOW
LOEWE Appliquéd mohair-blend scarf, DHS 950 SHOP NOW
GUCCI Satin Sphere-Detail Mules 95, DHS 4,900 SHOP NOW