“They have taken it upon themselves to launch Cocobum, an exclusive online luxury swimwear boutique crammed full of vibrant and colourful collections.”
“I’ve lived in Dubai for three years and found it so hard to find a choice of on-trend swimwear. I believe every woman deserves to enjoy her time in the sun in a flawless piece that complements her natural beauty and style,” former fashion-degree student, Cyrielle explains.
We met the duo at their stunning – and permanent – poolside showroom in Jumeirah. Here, Cocobum welcomes clients to touch, feel and try on the collections in an on-point summer setting (we’re talking outdoor pool, palm trees and a pink flower wall to take photos in front of) prior to purchase. Dreamy.
“The Belgian-born sisters travel the world to hand select more than 40 internationally popular labels, from Peony Swimwear (loved by Bella Hadid), to undiscovered brands such as super-cool Inasami.
“Even if it looks good, if it’s not good quality, we won’t buy it.”
Another important factor for the sisters is delivery time. “When I ordered anything to come to Dubai it could take weeks, and there would often be something wrong. Cocobum offers same-day delivery within the UAE,” Cyrielle reveals proudly. And when it comes to quality, there is absolutely no compromise. “Every item of clothing fits perfectly and feels amazing, which means the price point for bikinis starts from Dhs367 and goes to Dhs1,470,” Charlotte explains. “Even if it looks good, if it’s not good quality, we won’t buy it.”
