Redefining exclusivity one graphic tee at a time. Streetwear has long since surpassed the parameters of being yet another genre of fashion. It has transcended into a movement that challenges the status quo and creates friction in the conversation. Infused in youth and digital culture, it continues to guide trends and consumption. And Saudi Arabia refuses to be left out of that conversation.
Taking the stage, front and centre, are a plethora of Saudi brands that explore the style in all its magnitude. From how it interacts with Arab heritage and its rich legacy, to how it can reinvent and redefine structures. Rebirthing and disrupting, these Saudi brands manoeuvre the larger dialogue through the vehicle of streetwear. Demonstrating through their craft, their burning desire to continually and adamantly evolve.
+MMMORE
Playful yet elevated, +MMMORE is a brand of few words, but uncompromised impact. With their signature “Akhwan” print on most of their pieces, they focus on tees and hoodies. Wrapped in an air of mystery, they mark every season by centring their pieces around a loud colour (this season’s being yellow). The definition of an unapologetically loud, yet delicately cool brand. +MMMORE delivers an intangible cool, using only imagery to communicate their DNA.
TORBASTUIDO
Led by two Riyadh-based women, TorbaStudio confronts modest fashion in a daringly fearless way. Instead of stopping at redefining modest wear, they completely gut it. Questioning why the fashion world has a continually timid approach to the style, their pieces remain brazenly raw. Enwrapped in poetry and art, from oversized knitwear to breathable tracksuits, they innovate. The college besties turned revolutionary brand owners, Sara Al-Ameel and Nazek Alkhulaifi continue to make noise through each drop.
1886
Going past securing international funding, 1886 has long been on a thunderous roll. Elevated streetwear wrapped with a refined edge. This Riyadh-based brand was the brainchild of two university friends whose obsession with pop culture and technology, manifested into a disruptive brand. Ingrained in the human experience, their futuristic pieces range from cargo shorts to neon yellow pointed boots.
Proud Angeles
Intertwining Saudi pride with LA’s street culture, Mohammed Bajabaa founded Proud Angeles in 2016. Infusing the city’s laid-back vibrancy with the Kingdom’s glistening evolution, Bajabaa creates pieces for graffiti artists and athletes. Inspired by many, his art serves all. Centring self-expression above all, the brand is known for it’s spirited graphic tees and their use of animated graphics. More than a fashion label Proud Angeles holds space for creatives to push back, and simultaneously bask, in the world’s artistry.
LAVIST
Where classic luxury meets contemporary streetwear. Decorated with cursive fonts and imperial graphics LAVIST‘s collections interact with the exclusivity that luxury breeds uniquely. On oversized t-shirts and relaxed cotton shorts live royal stamps and minimalist ethereal design work. Unveiling the hidden stories and secrets of the elites, on overtly relaxed silhouettes. LAVIST confronts the ugliness that luxury sometimes births in a subtle and unique way.
