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The Middle East is no longer standing in the backdrop of the global fashion conversation, but rather shaping it. Carving out a distinct path shaped by cultural storytelling and a rich heritage, it’s path that further cements the opportunity for regional talent to establish their names in the global fashion sphere.
In this edition of GRAZIA’s regional rundown, we spotlight the latest moments in fashion taking over the Middle East. From APM Monaco’s autumn collection to Louis Vuitton’s Journey To China, and everything in between.
LOEWE pushes the Boundaries of Traditional Fashion once again
Loewe’s latest campaign spotlights the Maison’s decades of fine craftsmanship, creativity, and unique ability to stay ahead of the trends. For long, luxury fashion has cultivated an image where luxury lies in the allure of minimalism. Now, Loewe is doing what it does best, rewriting the narrative. For the house’s Fall/Winter 2026 campaign, the maison pushed the boundaries of traditional fashion. The campaign becomes a study in colour and texture, following a palette of vibrant hues intertwined with an architecture of sculptural coats, rich textures and oversized proportions. Shifting the narrative that winter dressing is restricted to neutral colour palettes and quiet silhouettes.
CHLOÉ OPENS A NEW BOUTIQUE AT MALL OF THE EMIRATES, DUBAI
Chloé has continued to strengthen its presence within the region with the opening of a new boutique at Mall of the Emirates, expanding its horizons within the region. The boutique presents the house’s latest collection, offering a glimpse of the Chloé universe across ready-to-wear, leather goods, shoes, and accessories. Powered by Creative Director Chemena Kamali, the space reflects the evolving dialogue between luxury, design and craftsmanship.
adidas x molly mae brings a tasteful appeal to a classic silhouette
Adidas and Molly Mae bring Matcha Mania into Dubai, bringing to life a tasteful colour palette. The highly anticipated collaboration has introduced a unique spin on two of Adidas’ most iconic silhouettes – bringing forth the Samba Matcha and Superstar II Latte trainers. The collaboration follows in suit of today’s trending cafe culture, with the Samba Matcha donned in light green and soft pink hues, the cult classic drink’s signature palette. The Superstar II Latte trainer follows a neutral palette of the beloved latte, with brown, white and gray tones.
Van Cleef & Arpels brings a mystical allure with the Alhambra collection
Since it was originally unveiled in 1968, the Van Cleef & Arpels Alhambra motif has been a timeless signal of luck, style, and opulence. Now, the Maison brings a whimsical persona to the renowned symbol, with a vibrant pink enamel invented through myriad materials. Intending to create a lucky amulet inspired by the clover motif and the arches of the Alhambra palace. The iconic reiteration brings a new jewellery set, with a variety that includes a long necklace, short necklace, pendant, bracelet, and earrings adorned by the piquant shade of pink. The collection brings a mystical allure into your jewellery wardrobe, combining elegance with a unique essence of creativity.
Marc Jacobs sets the scene with its latest handbag
Marc Jacob presents the art of the everyday woman in a contemporary form with The Scene Bag. In celebration of a woman’s versatility, the bag harnesses a messy-chic persona, blending together the concept of high luxury with functionality. Showcasing the epitome of the bag trends defining the season: oversized, slouchy silhouettes that feel intentionally personal. The bag follows oversized hardware, a smooth leather finish, and a timeless silhouette to further embrace the narrative of blending elegance with convenience. The bag was featured as the leading lady for the brand’s latest short film The Swap, featuring former Disney actress Rowan Blanchard and British-American actress and artist Jemima Kirke, with a cameo from playwright Jeremy O. Harris.
Louis Vuitton Travels to China Through Fragrance
Louis Vuitton continues to journey across cultures to embrace the art of heritage in fragrance with its new scent Journey To China, inspired by the nation’s layered art de vivre. The maison turned its attention to China’s ancestral traditions, blending contemporary forms, refined beauty rituals and the natural world. Exploring its mosaic of culture, the fragrance brings together scents of tea, wind, and the open air. Inspired by China’s renowned outdoor tea ceremonies. The perfume opens with a lemongrass essence, enclosed by magnolia and fruity accents to express a persona encompassed by florals. Beneath the surface lies an accord of tea, introducing a woody radiance with a touch of honey and a gilded finish.
Hannah El Zahed fronts APM Monaco’s latest campaign
Luxury fashion is more than defining what elegant pieces cement themselves into your elevated wardrobe. Rather, it’s built on a philosophy of exclusivity, opulence and creativity. No maison establishes this statement better than APM Monaco, now unveiling its Autumn campaign with the region’s beloved muse Hannah El Zahed at the forefront. The actress is a beloved staple of the brand, having fronted its summer campaign. The latest collection brings an architectural open-work structure inspired by the classic fan motif, following a colour palette of rich burgundy and warm tones. Designed for effortless layering, each piece makes a clear statement of its own, one that spotlights elegance and effortless grace.
Calvin Klein presents its Spring 2027 collection in New York City
The luxury fashion industry often follows a key philosophy: less means more. Bringing this statement to life is Calvin Klein, with the house’s latest collection by Veronica Leoni for the Spring 2027 runway show in New York. The collection brought an exploration of American minimalism, with striking silhouettes and sharp tailoring coming together to present sleek proportions. The runway looks followed a disciplined palette of white and black, accompanied by an occasional touch of scarlet, royal blue, light citron, and a check inspired by Georgia O’Keeffe’s wardrobe. The collection entails accessories shaped by functionality, with an architecture that encompasses purpose, opulence and creativity.
MAISON CRIVELLI LAUNCHES TOBACCO CARNAVAL
Maison Crivelli has unveiled the latest addition to your luxurious fragrance wardrobe with the Tobacco Carnaval. The scent evokes a bold fragrance, bringing an unexpected interpretation of tobacco combined with the exhilarating ambience of a carnival. As the second opus in the fragrance house’s Olfactory Mysteries collection, the perfume continues Maison Crivelli’s exploration of scent. This is achieved by the ability to bring together contrasting worlds to create an unexpected sensory encounter. The fragrance combines the depth and sensuality of tobacco with the colour, movement and energy of celebration. The iconic perfume house continues to pull its signature move — pushing a renowned perfume ingredient into new territory.
Summer Fridays expands its skincare experience
The iconic brand brings its most exciting launch with The Body Collection – expanding Summer Fridays’ signature skincare experience from face to body. The brand brings your next signature scents to your skincare wardrobe, with vanilla, pink guava and pistachio milk. The collection features three body butters and three matching body mists, alongside the three new scents. Enjoy a mini treat on repeat with a finishing touch of effortless, indulgent scents.
Pandora Turns to the Zodiac for Its Latest Talisman Collection
Pandora brings a refined take on Zodiac jewellery to add to the most ravishing of wardrobes. With raised motifs on the front and Latin mantras on the back, the iconic maison’s latest Talisman collection adds the perfect finishing touch to all your outfits. With a unique blend of silver and gold, the pieces add a resonating, luminous essence to your collection of jewellery. The new collection features sculptural medallions, mixed metals, worn textures, and hidden inscriptions, giving the nostalgic allure of objects collected over time.
Upgrade your beauty wardrobe with Hourglass x Lauren Rubinski
The iconic cosmetics house has collaborated with jewellery designer Lauren Rubinski to showcase beauty in its most contemporary form with The Ambient Lighting Edit Unlocked Collection. The collaboration features an eyeshadow palette adorned with a delicate heart pendant, designed by Rubinski, in celebration of connection and warmth. The palette features a vibrant collection of pink hues, with a sparkling addition of gold and a neutral finish of brown.
