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The scene for fashion, beauty, and culture in the Middle East is ever-changing. It is a region alive with creativity and innovation through exceptional dining experiences, exciting pop-ups, and immersive experiences.
Keep in touch with GRAZIA’s regional round-up as we continue to share all the most sought-after fashion and beauty launches, events, and more happenings in the Middle East and beyond.
Gucci introduces the Gucci Shift
Gucci introduces the Gucci Shift, a sneaker that redefines everyday movement with a contemporary spin on athletic codes. First seen at the Cruise 2026 show in Florence, the ultra-light, low-to-the-ground design is finished with the House’s signature Web stripe, an equestrian-inspired detail bridging heritage and modern design. For women, mesh GG fabric, suede, and elastic inserts create a deconstructed ease, with ballerina-inspired soles and details like a gold Interlocking G charm and Web accents. For men, bold modernity comes through in clean leather, GG canvas, and a maxi-logo outsole. Lightweight, versatile, and forward-looking, the Gucci Shift sneaker embodies a fresh chapter in the House’s exploration of movement and everyday ease.
The Art of Travel with Maserati and Acqua di Parma
Maserati and Acqua di Parma unveil a refined new collaboration celebrating the art of travel through Italian craftsmanship and style. Designed for those who believe that every journey should be as elegant as the destination. At its centre is the Andiamo Car Diffuser, finished in Acqua di Parma’s signature yellow and embossed with the iconic Maserati Trident – a sensory upgrade for modern driving. The line also features the Passepartout Leather Charm, crafted in premium leather with a 12ml Colonia Eau de Cologne inside. The standout piece, the Art of Travel Coffret, includes the diffuser, a Luce di Colonia refill, and exclusive Maserati blue driving gloves in nappa leather, made for both style and grip. The collection is limited to just 100 pieces. The Art of Travel Coffret will be available exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez, and Paris. The diffuser will also be sold online and via Maserati showrooms. This collaboration redefines luxury for the road.
Amolune Fine Jewelry unveils the Arc Beads Collection
Amolune Fine Jewelry unveils its newest collection, The Arc Beads Collection, a playful, nostalgic, and statement-worthy line of fine jewelry inspired by childhood nostalgia and a desire for year-round wearability. Crafted in Amolune’s signature speckled gold finish in 18k gold and featuring 12 unique pieces with a vibrant mix of turquoise, rose quartz, red jasper, lapis lazuli, tiger eye, green aventurine, white agate, and black agate, the Arc Beads Collection builds on Amolune’s signature bubble-letter forms while introducing a new dimension of stackable, versatile fun.
Persol opens its first store within the region
Persol opens its first boutique in the United Arab Emirates, located within the Galleria Mall, Abu Dhabi. This opening marks a significant milestone as the Maison’s very first boutique in the UAE, emphasising its commitment to bringing Italian craftsmanship and timeless eyewear design to clients across the region and beyond. Located in one of the region’s premier luxury retail hubs, the boutique offers an elevated setting that reflects the brand’s Italian chic. Designed with refined details, from sleek interiors, leather trims, and the signature hinge mechanism intertwined within the interior, the space provides a contemporary yet timeless atmosphere that mirrors Persol’s essence. Clients can explore a curated selection of the brand’s most iconic creations while enjoying personalised services such as eye testing and bespoke engraving, adding an intimate touch to every piece.
A special Hermès high jewellery line comes to Dubai
One of Hermès’ most iconic motifs – the Chaîne d’Ancre, first imagined in 1938 by Robert Dumas after a ship’s anchor chain – is taking centre stage in Dubai right now. Until Sunday, the Maison’s Dubai Mall boutique is home to the dazzling exhibition celebrating this instantly recognisable icon. Reimagined under the eye of Pierre Hardy, Creative Director of Hermès Jewelry, the 11 collections of Chaîne d’Ancre embody the brand’s ethos: finding beauty in function and function in beauty. One of the standout pieces comes in the form of Chaîne d’Ancre bags – dripping with 7,600 white diamonds and 4,398 pink sapphires, shaped into their signature chain-link silhouette. Think 1,500 hours of meticulous craftsmanship for what may just be the Maison’s most extravagant creation yet.
Parure Atelier introduces its Sapphire Collection
Parure Atelier unveils its Sapphire Collection, celebrating one of the world’s most storied gemstones. From Sri Lanka’s historic mines, Burma’s revered Mogok Valley, and Madagascar’s emerging deposits, each piece embodies a legacy of heritage, natural beauty, and masterful craftsmanship. Parure Atelier’s Sapphire collection showcases an exceptional white gold ring set with an oval-cut 18.21k vivid blue Sri Lankan sapphire, a 22.49k cabochon sapphire ring framed by heart-cut diamonds, and transformer earrings adorned with 10.35k and 10.18k Tanzanian sapphires surrounded by diamonds. Each piece is designed to celebrate the gemstone’s enduring beauty and unmatched allure. At Parure Atelier, each journey is bespoke, offering a personalised experience from consultations, custom designs, and dedicated aftercare to ensure every piece remains as exceptional as the moment it was created. The Sapphire Collection embodies this commitment, with each creation destined to retain its brilliance and meaning for generations.
BUCCELLATI OPENS ITS DOORS AT MALL OF THE EMIRATES
Buccellati opens its second boutique in the United Arab Emirates, located within the Mall of the Emirates. This opening marks a significant step in the Maison’s continued expansion in the region and emphasises its commitment to offering a refined, immersive experience for discerning clients across the UAE and beyond. Located in one of the region’s premier luxury retail hubs, the boutique complements Buccellati’s existing presence in The Dubai Mall. The boutique offers a curated selection of Buccellati’s most iconic creations. Clients will find a representation of all eight Icona collections, with a particular focus on the house’s three signature lines: Macri, Tulle, and Étoilée. These pieces embody the brand’s signature aesthetic and showcase its renowned hand-engraving techniques and rich textural contrasts. With over a century of history, Buccellati is internationally admired for its timeless design, exceptional artistry, and commitment to traditional goldsmithing techniques. The Mall of the Emirates boutique marks a new chapter in this journey, a place where history, innovation, and beauty meet in one of the world’s most dynamic cities.
THE ARTS CLUB DUBAI TO HOST A FOUR-HANDS DINNER WITH KOKORO
The Arts Club Dubai, located inside ICD Brookfield Place, is a private members’ club that delivers a blend of hospitality with curated dining, arts, and events. On September 24 and 25, they will be hosting a special four-hands dinner together with the UAE’s first dedicated hand roll bar Kokoro, an award-winning restaurant celebrating contemporary Japanese cuisine. This collaboration brings a unique dining experience in partnership with the Rōhen team at The Arts Club, with each team presenting a special menu for two evening seatings (7 – 9 pm and 9 – 11 pm) for Dhs950 per guest (without pairings), the menu will be served side by side with Kokoro’s signature hand rolls, while including new dishes and an optional sake pairing from boutique brewery Heavensake. Some menu highlights include tuna and foie gras tartlets, hamachi and shiso tartlets, refined nigiri, and luxurious hand rolls using caviar and A5 wagyu beef. The dessert menu will offer shiso raspberry sorbet, kinako lollies, and Okinawan kokutō crème caramel.
For more information, visit www.theartsclub.ae.
Phlur makes ITS Debut IN the MIDDLE East
The beloved fragrance label, PHLUR, known for its fresh approach to fragrance and commitment to sustainability, will bring its minimalist and chic fragrance experience to the Middle East through Sephora on September 20. Founded in 2015 under the creative vision of Chriselle Lim, the brand created a new way of engaging with fragrance, using natural botanical and lab-created ingredients to create sustainable, cruelty-free fragrances that are made thoughtfully, with the planet and each person’s individual narrative in mind. PHLUR isn’t just discussing the category of perfume; they are rethinking fragrance as the conscious, modern extension of self.
The Abu Dhabi EDITION Welcomes A World’s 50 Best Bartender for Exclusive Library Bar Takeover
Library Bar, an award-winning venue at The Abu Dhabi EDITION, is known for its sophisticated yet relaxed atmosphere, warm interiors, and carefully curated drinks programme. Is set to host an exceptional evening of cocktail craftsmanship in collaboration with the globally renowned bartender Iain McPherson for a one-night-only takeover on Friday, September 26, 2025, from 7:00pm to 11:00pm. The setting provides the ideal backdrop for McPherson’s innovative cocktails, enjoy a curated selection of his signature creations. The collaboration combines internationally recognised mixology with a refined, approachable environment, making it a highlight of Abu Dhabi’s social scene. This one-night-only takeover offers a rare chance to experience one of the world’s leading bartenders in an intimate setting. Reflecting the Library Bar’s dedication to innovation, precision, and effortless hospitality, it delivers a memorable night for guests.
To book, contact +971 2 208 0000
