In a fashion landscape increasingly defined by identity, craftsmanship and cultural nuance, Emirati designers continue to shape a narrative that is both deeply rooted and globally resonant.

From contemporary ready-to-wear to fine jewellery with heritage at its core, these homegrown brands are redefining what modern luxury looks like on their own terms.

These are brands that deserve to be championed not just in celebration, but consistently. Here, GRAZIA spotlights the Emirati fashion and jewellery brands to support now and always.

By Hamda Qubaisi

Founded by Emirati designer Hamda Qubaisi, By Hamda Qubaisi Jewellery is a luxury brand rooted in the art of meaningful design. Each piece is conceived with architectural precision — drawing on the balance, structure, and proportion that define the UAE’s built landscape — and translated into jewellery that feels both sculptural and refined. The brand champions a modern vision of luxury, one defined by individuality, intentionality, and quiet strength, creating pieces that carry identity and presence far beyond their form.

Odeem

Dubai’s answer to understated luxury, Odeem is the handbag brand redefining what it means to invest in a truly considered piece. Founded in 2018 by Emirati designer Fatma Al Otaiba, the brand has quietly built a devoted following through its commitment to ethically sourced exotic skins, impeccable craftsmanship, and a design philosophy that prizes longevity over trend.

AMWAJ

For Fatima Aldhaheri, the creative force behind Amwaj, fine jewellery has always been a language – one that honours heritage while speaking fluently to the present. A childhood fascination with her mother’s treasured pieces led her to the Gemological Institute of America and eventually to founding one of the UAE’s most compelling jewellery brands. Today, Amwaj sits at the intersection of Emirati storytelling and contemporary luxury, with each creation designed to be deeply personal.

Arcadia

Clean, conscious, and utterly captivating, Arcadia is the Dubai-based perfumery brand that has been rewriting the rules of luxury fragrance since 2017. Founded by Amna Al Habtoor, the brand’s unisex scents are entirely free from cruelty, parabens, and harsh chemicals — proof that a commitment to cleaner ingredients and a dedication to sensory excellence are far from mutually exclusive. Each fragrance is an invitation to slow down and indulge, without compromise.

Le Paris Diamonds

Few jewellery houses carry the kind of history that Le Paris Diamonds has spent over two decades quietly accumulating. Founded in 1998, the Emirati high and fine jewellery maison was built on a deeply personal pursuit of rare gemstones – and that intimacy is still embedded in every piece it creates today. Bold yet refined, each creation is crafted to be passed down through generations, marked by a signature hidden ruby known only to its wearer. Now entering a new chapter under the next generation, Le Paris Diamonds is as much about the future as it is about honouring a remarkable past.

Illi

Part love letter, part quiet revolution, Illi is the Dubai-based abaya brand that has been championing self-expression since its founding by Emirati designer Rawdha Thani. Drawing inspiration from both local abaya culture and the rich textile traditions of Morocco, the label approaches modest dressing with a creative generosity that feels genuinely freeing. Recent collections have expanded into a refined edit of tote bags, further cementing Illi’s place as a brand that understands dressing as an act of identity — and celebrates it accordingly.

Savolinna Jewelry

Colour, culture, and an unapologetic love of emeralds – Savolinna Jewelry is the Dubai brand that wears its obsessions proudly. Founded in 2017 by Hessa Alshafar, the label draws deep inspiration from the UAE’s layered cultural heritage, channelling it into pieces that feel both exuberant and exquisitely made. A passion for enamelling and lavish gold runs through every collection, resulting in jewellery

Alia bin Omair

Rooted in the textures, materials, and craft traditions of the Arab world, Alia Bin Omair’s eponymous jewellery brand is as much an act of cultural preservation as it is a design practice. The Dubai-based UAE native creates pieces that draw directly from their surroundings – from the gold-cast leaves of her Leaf collection to Safeefa, a deeply collaborative commission created alongside Bedouin weavers. Mentored by the Irthi Contemporary Crafts Council in partnership with the London College of Fashion, and by celebrated Egyptian jeweller Azza Fahmy, Bin Omair occupies a rare and vital space in the regional luxury landscape: where fine jewellery and living heritage meet.

ONORI

One of the GCC’s most exciting emerging fashion labels, ONORI, was founded in Dubai in 2024 by Emirati designer Sharifa AlSharif AlHashemi. Built on a signature of unapologetic femininity and bold, statement-making design, the brand has made a remarkable debut – landing on Ounass, earning a shortlist at the Fashion Trust Arabia 2025 awards, and most recently catching the eye of French-Haitian singer Naika, who wore one of the label’s sweeping feather coats on her North American Eclesia Tour. ONORI is a brand very much on the rise, and the world is starting to notice.

Wings

Wings is an innovative luxury fashion brand. Inspired by the freedom of birds, their wings, which allow them to fly, are crafted to perfection. Electronics Engineer Al Anood Al Mansoori took her understanding of geometric designs, infusing these patterns into her work.  She has created a brand which has blended culture into a modern silhouette, creating statement abayas.

Takara

Takara, which means “treasure” in Japanese, is a brand designed with impeccable craftsmanship and tailoring. Founded by three sisters, Athari, Mariam, and Jawaher Al Hajri, each piece is a celebration of a woman’s beauty and grace. The collections are refined and sophisticated, allowing a woman’s beauty to blossom, perfectly bringing culture into a contemporary nature.  The brand is designed with women at the forefront of their process, creating pieces which allow for the expression of oneself and one’s story.

Gabi DubaI

Minimalism and understated beauty are what make GABI unlike other UAE brands. This one size fits already to wear brand has taken the Emirati traditional dress and added a modern flair. Founded by sisters Waad and Sheyma Al Hammadi, GABI is unlike anything else in the market. The pieces are oversized and defy the contentions of typical modest dressing. Despite its contemporary direction, the brand has been able to preserve the beautiful Emirati traditions whilst creating a standout brand.

Shamsa Alabbar

Named after the founder, Shamsa Alabbar’s experimental jewellery line, which focused on Arabic typography, unlike anything else in the market. This brand is a modern reflection of Emirati tradition. It is an ode to the traditional Arabic calligraphy and culture, creating something unusually beautiful. This is reflected in the brand’s statement of geometric typography. This collection beautifully embodies the UAE culture, constantly innovating, pushing the boundaries of what is both possible and expected.

The O Jewellery

Quality and design are the priority for The O Jewellery. This contemporary fine jewellery brand is inspired by society and the way it has changed. From the richness of the past to the simplicity of the present and the imagination of what the future could be. Founded by Shamsa Al Omaira, her visionary mindset and eye for artistry, creating pieces which are sentiments to the art and architecture within everyday life.  Evoking an emotion between the pieces and the wearer as it connects them to a memory or part of their culture.

Ailes Jewellery

Founded in 2021 by Hind and Fatma Ismail Janahi, the sister duo doesn’t just design jewellery, but rather wearable pieces of art. Ailes Jewellery offers a creative embodiment of luxury, playing with colours and shapes to create unique, standout pieces unlike anything else in the market. The brand subtly nods to the sisters’ Emirati heritage but brings it into a bright, playful light.

Noora Shawqi

With a focus on creating effortlessly feminine designs and encouraging women to be brilliant and courageous. Designed and founded by namesake Noora Shawqi, the collections draw inspiration from across her life. Shawqi designs pieces which a vibrant as the woman wearing them. So, whether it be her travels or her family heritage, the collections are always of impeccable quality and craftsmanship.