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The Middle East is reshaping the landscape of fashion, beauty, and culture like never before.
From cutting-edge exhibitions to must-visit pop-ups, creativity and innovation are taking centre stage across the region.
Keep up with it all in this edition of GRAZIA’s regional rundown, where we highlight the latest can’t-miss events and breakthroughs that showcase the Middle East’s powerful influence.
FENDI’s Summer 2025 Collection has dropped
Fendi’s Summer 2025 collection, marking the brand’s centenary, celebrates its heritage with a nod to Karl Lagerfeld’s 1978 Ready-to-Wear collection. The collection revisits the iconic “Histoire d’Eau,” a fashion film directed by Jacques De Bascher in Rome. The film features Susy Dyson as a glamorous traveller, embracing the city’s beauty and playfulness. Fendi’s Summer 2025 collection channels this timeless elegance, merging past milestones with a fresh, modern take on Roman-inspired summer style.
Marina Rinaldi by Dima Ayad Returns for SS25
Marina Rinaldi and Dima Ayad are back with their second collaboration for Spring/Summer 2025, blending breezy elegance with effortless glamour. The collection features flowing kaftan dresses in emerald green and black, coral-toned pieces with intricate beading, and a standout light peach organza robe. Designed for ease and sophistication, the pieces celebrate modern femininity and are available now in stores and online.
Ounass x Victoria Beckham
Victoria Beckham has landed in Dubai with an exclusive pop-up at Ounass Maison, located at the Mandarin Oriental. The pop-up showcases her latest collection, including pieces designed specifically for the Middle East. Fashion lovers can now get a closer look at the British designer’s sleek, sophisticated styles, available for a limited time only.
Jewels of the World Shine Across Saudi Arabia for 2025
Jewels of the World returns to Saudi Arabia with an expanded 2025 edition, bringing four dazzling shows to Al Khobar, Riyadh, and Jeddah. The series starts at Dhahran Expo from 9–12 May, before heading to Riyadh from 16–19 May, with additional shows in Riyadh and Jeddah this October. Visitors can discover rare gemstones, fine jewellery, and timepieces from leading international brands and designers, many available to purchase for the first time in the Middle East.
Prada Unveils Immersive Beauty Pop-Up at The Dubai Mall
Prada has launched a new immersive beauty pop-up at The Dubai Mall, offering a blend of its cult-favourite scents, seasonal beauty must-haves, and a sweet selection of ice cream flavours. Open until May 5, 2025, this pop-up is a sensory experience that brings Prada’s signature luxury and style to life.
Downtown Design Riyadh Debuts This May
Downtown Design Riyadh is officially launching this May at JAX District, marking a major milestone for Saudi Arabia’s design scene. Running from May 20–23, the fair showcases top international brands, regional studios, and rising Saudi talent, in partnership with the Architecture and Design Commission. With interactive pop-ups, curated talks, and standout exhibits from names like Christophe Delcourt, Teeb Made, and Huda Lighting, the event cements Saudi Arabia’s growing status as a global design destination.
Charlotte Tilbury’s Pillow Talk Beauty Universe Lands at Mall of the Emirates
Charlotte Tilbury’s Pillow Talk Beauty Universe has officially landed at Mall of the Emirates, celebrating the launch of the new Soulmates Collection. Running from April 26 to May 7, 2025, this exclusive pop-up offers a chance to immerse yourself in the iconic beauty universe and discover the latest additions to the beloved Pillow Talk range.
Rowen Rose Makes Bold Debut at THAT Concept Store in Dubai
Rowen Rose has officially arrived in Dubai with a striking pop-up at THAT Concept Store, showcasing the SS25 collection. Founded by the visionary Emma Rowen Rose, the Parisian label is known for its unapologetic blend of bold masculine elements and soft femininity. Expect crisp tailoring, sculptural silhouettes, and elegant fabrics. This pop-up invites fashion enthusiasts to experience the label’s daring, statement-making designs.
Versace Dives Into Its Oceanic Roots for La Vacanza 2025
Versace returns to the sea for La Vacanza 2025, drawing from the Mediterranean mythology that has long defined the House. Blending beachside ease with city sophistication, the Women’s and Men’s collections embrace a lifestyle where land meets ocean. Shot by Zoë Ghertner, the campaign captures this seamless transition, juxtaposing beachside imagery inspired by ancient artefacts with sleek interiors evoking poolside glamour and contemporary design. Accessories echo the collection’s aquatic palette, with the Tag bag making waves in sea green and dragon fruit hues.
