Behind the act of abstaining from food, water and other things, the true sense of Ramadan is empathising with one another. The month-long journey is a moment in time to truly reflect on yourself and your direction in life, and refocus on where your journey must lead to. Sacrifice, self-discipline, and generosity are the core theme that ideally describes the holy month and thus, charity is essentially a significant part of Ramadan. Observing Ramadan with this Niyyah or intention helps purify one’s soul. Additionally, it reshuffles wealth to the less fortunate and aids in creating a balance or lessening the gap between the wealthy and poor. This Ramadan, if you are looking to give back to your community, here are a few incredible Ramadan charity campaigns by brands that will help you.Celebrate The Holy Month Of Ramadan With These Delicious Iftar Options
talabat
In collaboration with reputable local, regional, and international charities, talabat UAE, the leading online food delivery and q-commerce platform, has announced several philanthropic activities that customers can support this Ramadan through the app. Customers can give to trustworthy virtual charities directly through the app or by redeeming ‘talabat Rewards’ points for donations to organizations like Ramadan Heroes, 1 Billion Meals Endowment, or the World Food Programme. In addition to facilitating donations through its platform, talabat UAE is helping the Dubai Police distribute 10,000 iftar meals to various communities throughout Dubai as part of the Ramadan Al Khair (Ramadan of Goodness) campaign. This is done in partnership with Maraheb Express Restaurant, a vendor of talabat Kitchen.
Carrefour
Carrefour, the multinational retail and wholesaling corporation, has partnered with Emirates Red Crescent to distribute essentials to those in need. Consumers can purchase the boxes containing essentials such as sugar, rice, cooking oil and more for Dhs 50 or Dhs 100.
Géant
Géant Ramadan charity campaign makes it easier for consumers to give back to the community. You can purchase the items you like to donate and drop them off at the designated point, all at the store. Emirates Red Crescent will then collect the items and distribute them to the underprivileged in the U.A.E as well as 31 countries worldwide. You can also directly donate cash to support families in need. Moreover, the Zakat Al Fitr initiative by Géant lets customers purchase an Iftar meal box for Dhs 11.95 from the store which is distributed to those fasting in the impoverished areas in the city.
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TheGivingFamily
TheGivingFamily, initiated by Dubai-based entrepreneur Fadie Musallet, is a Ramadan charity project that will surely leave you feeling the most content. You can pay for the Iftar meal kit priced between Dhs7 and Dhs10 and also assist the team in distributing them. The initiative helps you take time from your daily routine, and go out to hand out Iftar meals directly to those in need. Before TheGivingFamily goes around the city and distributes food bags, the team posts their location the night before on their official Instagram account, so if you want to help out, all you need to do is check the location, show up and help them distribute. TheGivingFamily isn’t only about donating but it allows you to connect with the people.
