Fitness fashion is evolving, and Puma is at the heart of the movement. The sportswear giant released its first range of athleticwear in modest styles designed to keep you comfortable and agile while training. The brand formed this collection with the input of modest women to cater to the specific needs of modest female athletes who want to feel limitless while breaking a sweat. With a range of sports-specific hijabs and full-coverage exercise apparel, Puma sets you up for success by providing sportswear that will aid you in performing at your highest potential.
Not only did Puma work with modest women to create the collection, but the brand also launched its Modest Activewear campaign to highlight the talent of four modest female athletes from the region who are at the top of their game in their sports. These female athletes include the world record-holding Saudi boxer Rasha Alkhamis, Arab and Emirati cycling pro Safiya Alsayegh, the Lebanese fitness coach Nour Cheaito, and the professional runner Burcu Subatan (who is the brand’s first Turkish Hijabi spokesperson). Spotlighting the accomplishments of these empowered female athletes underscores the importance of creating modest activewear apparel and sports-specific hijabs like those in Puma’s collection.
Puma’s Modest Activewear collection contains plenty of options for your next workout. Standout items from the collection include a range of hijabs optimised for high-performance training with anti-slip fabrics that provide full coverage while exercising. This range of hijabs consists of three options: the Sports Under Hijab with expandable rear panelling to suit a range of hair thickness and length, the Sports Hijab made with sweat-resistant fabric, and the Hijab Hoodie made with an inner and outer hijab for layering. The styles are ideal for those looking to up their game with workout garments that are practical yet stylish, and as all fashion lovers know, if you feel good, you accomplish more.
Discover the entire range of Puma’s Modest Activewear collection now, at PUMA.com
