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Saudi’s fashion scene has been on an unstoppable uptake in recent years. From multiple showings at Paris Fashion Week to homegrown brands receiving international backing and funding, the growth and scaling have been immeasurable.
And continuing that upward trend, the Kingdom’s very own fashion-forward maverick, Nojoud Al Rumaihi has been newly titled the first Middle East ambassador for the Federation De La Haute Couture. An organisation that carries prestige and power, the FHCM have been long regarded as a cultural needle mover across the creative industry.
As the organisers of Paris Fashion Week and Haute Couture Week, the two big leagues of the season, the federation’s appointment of the Saudi fashion creator is a noteworthy triumph for KSA and the region at large. From founding creative agencies to working with a plethora of premium labels across fashion jewellery and beauty, Nojoud has been making waves in the fashion world for a while now. Amassing over half a million followers, the Saudi-bred trailblazer continues to explore new fields and roles with her boundless creativity and vision.
Nojoud Al Rumaihi: the Middle Eastern ambassador of Federation De La Haute Couture
A role that encompasses many levels, tasks and exploration, Nojoud’s newest role uplifts the Arab fashion scene in a new way. An opportunity to platform and bring notoriety to homegrown creativity, the Saudi-based star intends to wield the role in many ways.
Tasked with sharing updates, next steps, and the newest collections from the forthcoming Haute Couture shows, Nojoud’s work will encompass connecting her audience with the revered art form. In an interview with Arab News the fashion-forward creator said, “By fostering collaborations, showcasing Middle Eastern talent on global stages, and promoting cultural exchange, I aim to enhance mutual understanding and appreciation between these diverse fashion worlds.”
A nation that has seen its native labels amount to global heights, from ethically elevated womenswear brand Abadia to the unapologetically non-conforming streetwear label 1886. The Kingdom of Saudi Arabia and the GCC state as a whole welcome this victorious news with open arms.
