These Saudi influencers have taken the world of social media by storm and now they’re tapping into their entrepreneurial side, proving that women can truly have it all. So far, they have managed to steal the spotlight with their captivating style and lifestyle, and now they have managed to indulge themselves in business pursuits.
These women have committed to erasing any form of stereotypes and aren’t showing any signs of slowing down their trailblazing careers. From earthy matcha’s to soulful techniques of self-improvement, these five Saudi women show us how it’s done.
Nada Baeshen
This stylish mum of two lets nothing hold her back. With a visually pleasing Instagram feed that shows off her varying sense of fashion, Nada has established herself in the business world with her multiple ventures. The influencer started her journey by opening a multi-brand boutique, The Huntress, in Jeddah. The brand offers a range of fashionable clothing options that also cater to modest needs. Since taking on the path of entrepreneurship, she has made a point to always encourage other women to follow their dreams as well.
Her most recent ventures include Padel Pursuit, which offers a community-style padel court for all those who want to indulge in athleticism and Bimini Beauty, which is a wellness spa that offers a multitude of treatments. Along with managing her many pursuits, this Saudi influencer also works as a TV host for MBC1.
Yara Alnamlah
If you haven’t already figured it out from her Instagram page, this Saudi Influencer adores a good tone of green. And has chosen to expand her love for the tone even in her business ventures. Starting her journey as a beauty influencer at just 16 years old, Yara has established her presence in the beauty and fashion world through her unique approach to modest fashion and good bronzed makeup look. She decided to begin her journey as an entrepreneur in 2018 when she launched So Matcha, a conceptual cafe that specialises in ceremonial grade matcha. Much more recently, she has also opened a pop-up for her cafe in London for all matcha lovers.
Soon after the influencer dived into the world of skincare and treatments with Treat Products. She offers products that are free of silicones and sulphates and has placed her brand as a genderless skincare brand that urges users to treat themselves mindfully.
Tamaarah Al Gabbani
This modelesque Saudi influencer boasts over 400,000 followers on Instagram and has everyone enamoured over a glamorous lifestyle and stylish outfits. This stylish maven started as a model and was even the face of renowned fashion houses like DKNY and Dolce&Gabbana for their modest collections. After gaining prominence in the fashion realm, Tamaarh launched her eponymous label Tamaraah Al Gabbani. Her collection showcased, abayas, jalabiyas and evening gowns and was available exclusively at Dubai Mall.
Her story of success doesn’t end here. She was even dubbed as the best-dressed person at the Cannes Film Festival while sporting her label. In 2018 this influencer took to her brand on a global platform and debuted her collection in the London Modest Fashion Week.
nojoud alrumaihi
The sky is the limit for this Saudi fashionista. With over 500,000 followers and an endless array of posts, Nojoud Alrumaihi serves as a fashion inspiration for all. Besides being a stylish figure to look up to, this influencer has managed to specialise in a multitude of fields including brand engineering, content creation, social media management and PR. After graduating with a master’s degree from King’s College in London, she decided to start her own marketing and communications firm, Upbeat along with her partner. The company hosted events for major brands such as Armani Beauty, Ferragamo, and Fendi on multiple occasions.
Besides being an all-star in the fashion world, Nojoud is also the co-founder of a family-oriented restaurant Crêpes des Alpes, that serves a delectable range of crepes, croissants and beverages. Her achievements don’t just end here. In 2023, the famed Saudi Influencer became the partner of Ci Consultancy. It specializes in “curating and executing communication strategies for clients.”
Rae Joseph
Amassing over 20,000 followers, Rae Joseph is on a path to bring awareness to vintage luxury goods. This Saudi influencer decided to leave behind life in the legal field to follow her passion for reselling vintage finds. She started her company 1954 by Rae Joseph soon after and has since then reached new heights. The brand is partnered with major e-retailers like Farfetch and Ounass and features brands like Chanel, Louis Vuitton, Fendi and more.
The trendsetter also has a podcast, Rae Thinks, where she discusses matters of wellness, fashion, culture and her motherland Saudi. In more recent news, she is also set to launch a new fashion brand Ghaia, that focuses on value-driven fashion.
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