Whether you’re a fragrance connoisseur or not, everyone has that one specific scent that they can’t seem to get over. Fragrances can evoke a very poignant memory that you have long forgotten. If you have recently encountered a similar occurrence then you have experienced the ‘Proust effect,’ which was proclaimed by French author Marcel Proust in 1913. Some perfumeries have done a great job capturing the art of storytelling in a single decanter through their craft, especially haute parfumerie. To learn more about which brands have excelled with their creations, keep scrolling as we have rounded up the top three most-loved perfumes in the world right now.
1. Bacarrat Rouge
To no one’s surprise, the cult favourite ‘Bacarrat Rouge 540’ that was released in 2015 by Maison Francis Kurkdjian Paris has become the top fragrance in 2022. According to Heydiscount, there were over 5 million Google searches along with 100 million TikTok views and over 200,000 Instagram posts for the perfume.
2. DIOR SAUVAGE
We can’t confirm nor deny that Dior ‘Sauvage’ has ranked second on the list due to Johnny Depp being the face of the perfume, but it’s probable. Research conducted by Heydiscount highlights that the cologne was “most viewed on both TikTok and Google, but lagged behind on Insta.” Nevertheless, it is known as one of the most appealing scents in the market for men.
3. Chanel No.5
Is is no surprise that Chanel No.5 reigns supreme after all these years, Heydiscount has stated the scent gathered up to 30m TikTok views and 2.6m Google searches this year. The fragrance was beloved by the icon Marilyn Monroe and is still known to be a classic favourite among Celine Dion, Nicole Kidman, Victoria Beckham and other celebrities.
To learn more about the report or check if your signature scent ranks amongst the favourites, click here.
