Whether you’re single or considering marriage, there’s a good chance you have daydreamed about your marriage proposal. From finding a surprise engagement ring served by a waiter during a romantic dinner or having your boyfriend do the traditional drop on the knee, it’s a special moment that changes the course of your life forever. Many would argue that this big of a moment should be treated preciously and, in today’s age, that it should be well-documented. Instagram has added an extra layer of pressure to the wedding engagement procedure; it can’t just be special, it needs to be aspirational. Enter the barrier-breaking approach to marriage proposals, where the woman is the conductor orchestrating the engagement with the help of proposal planners like Proposal Boutique.
Proposal Boutique is a Dubai-based luxury proposal planning company that has documented an uptick in this practice from their clients over the last 12 months. It diverges from the company’s standard procedure, consulting with the man who plans to propose to his would-be fiancé. The popular train of thought is, what better way to make her feel special than to do it big, with a lavish set-up to sweep her off her feet?
Although, a good chunk of women don’t want to be swept off their feet. According to Proposal Boutique, 20% of their clients are women who approach them with a vision for their wedding engagement. They work closely with Proposal Boutique to see this vision through and are able to design the moment they have dreamt of, possibly for years. It’s an active approach to marriage proposal planning where women take a curative role instead of a passive one. Their soon-to-be husbands aren’t passive either, as they work with Proposal Boutique closer to the day, to incorporate surprises for the bride, help coordinate the engagement, and foot the bill. Luxury proposal planning companies are in the business of materialising fantasies, creating picture-perfect moments for couples looking to set a magical precedent for their marriage. It’s a huge milestone marking a significant change in both of their lives, so why don’t each of them have a say in what their new life together will look like from the jump?
