We’ve seen millions of tutorials on the ‘gram featuring razor sharp eyeliner wings, reverse cat eyes, and even negative space crisp liner looks. But, what about the rest of us who still colour outside the lines? If you lack the advanced eyeliner skill set and are not the best at “wingin’ it”, Huda Beauty’s new Life Liner Quick ‘N Easy is about to become your new best friend.
Breaking (even more) barriers
If lateral thinking was an Olympic sport, Huda Beauty would win the gold medal. We recently chatted with Huda about the inspiration behind her new Life Liner Quick ‘N Easy. She explained that after launching The Duo Ended Pencil & Liquid Line, she realised that it required some serious skill to be applied. Knowing that not everyone can artistically draw a lethal cat eye like she can (we Stan btw), Huda and her team trialed, tested, and produced an easy-to-use eyeliner. Huda told us she designed the Life Liner Quick ‘N Easy as the perfect beginner-friendly eyeliner crafted for all eye shapes to create any signature look. She assured us that this universal quick wing maker will easily convert anyone from novice to pro in no time.
Huda Beauty designed Life Liner Quick ‘N Easy to not only be fool-proof, but also life-proof. This eyeliner truly protects you from everything during your day. It’s designed to combat the Middle East’s heat and humidity (much appreciated). Huda went on to say that she made it waterproof, sweat-proof, smudge-proof, transfer-proof, flake-proof and pool-party proof while remaining it easy to remove at the end of the day. Huda suggests storing Life Liner Quick ‘N Easy tip down to make it’s always ready for optimal performance.
Huda’s three top tips for applying Life Liner
Huda recommends using a hand-held mirror when applying your liner, so you can get up close and personal. Huda, herself, still sometimes likes to use a post-it or tape to make sure she’s drawing a perfectly straight wing. She recommends aligning your lower lash line with the post-it and just stick it to your eye then trace with the liner for a crisp line. Huda also says to FOCUS, FOCUS, FOCUS. Focusing is the ultimate key to achieving the best eyeliner. Applying your eyeliner with your eyes glued to the screen as you watch the new House of Gucci film, checking out Cardi B’s insane collection of Birkins, or sitting the backseat of your Uber on your way to brunch to is not suggested.
The quintessential lateral thinker, Huda Kattan created Huda Beauty to breakdown the notion that beauty can only be one thing. After starting the Huda Beauty Blog and getting such a positive response, Huda felt like there weren’t a lot of bloggers at the time who looked like her and seemed authentic in the message they were sharing. Huda knew she could fill that gap, so she married her passion for makeup and experience in beauty…and just started. There was no definite plan of building a beauty brand, Huda just wanted to share her makeup knowledge with everyone. What she thought was just her exploration of her passion eventually became an incredible community with people just wanting to explore skincare and makeup too.
Already have the skill set? Huda says her new liner is a great fit for wing novices and her OG Life Liner is for those hardcore wing experts. You can find Life Liner Quick ‘N Easy at Sephora Middle East and at Hudabeauty.com. It works great with any of Huda Beauty’s shadow palettes and cult classic mascara Legit Lashes.
