Jisoo for Lady Dior
Credit: courtesy of Dior

First revealed at the Fall/Winter 2023 ready-to-wear runway last July, Dior is saluting its modern icon this season: The Lady 95.22. In an ode to the past and present—and in celebration of its unique heritage and modern allure—the French fashion Maison has reinvented the lines of the original Lady Dior, with its name echoing the year 1995, the date of the icon’s creation, and 2022, the year of this original reinterpretation.

With a softer curved silhouette and metal-adorned handles, the reimagination of this classic is a versatile modern piece, sure to suit a variety of styles. Presented in three elegant and wearable sizes—small, medium and extra large—the bag features precious ruthenium or pale gold finishes. In keeping with the heritage of Lady Dior, each bag boasts Dior lucky charms at the base of the handle evoking Monsieur Dior’s grigris.

Since its inception, the house has tapped a select few exceptional figures to front the campaigns for the Lady 95.22, and the latest face is a familiar one for the brand: Blackpink’s Jisoo.

 

Previously, British tennis player Emma Raducanu led the campaign. Driven by a deep spirit of independence, one dear to Maria Grazia Chiuri, the ambassador carried the iconic leather bag dressed in the latte shade.

Dior
Credit: Courtesy of Dior
Dior
Credit: Courtesy of Dior

You may remember the first chapter of the Lady 95.22 notably welcomed feminist author Chimamanda Ngozi Adichie as the face of the bag campaign. She is best known for coining the term “We Should All Be Feminists”, which inspired the T-Shirts in Ms Chiuri’s debut show for the brand in 2016.

Presented in black-and-white photographs and lensed by Brigitte Lacombe, these women all represent the timelessness, allure and versatility of this unique top-handle silhouette.

Chimamanda Ngozi Adichie, courtesy of Dior

The Dior Lady 95.22 is available in selected boutiques now.