After stepping off of social media earlier this year, Bottega Veneta has taken its brand to new heights with a unique and innovative digital journal as a way of engaging with its worldwide audience. The ‘issue’ is a brilliant assembly of fashion, photography and fine art compiled in a short video.
Daniel Lee, Bottega Veneta’s creative director, is focusing heavily on creating a new cultural paradigm with its ever-changing content. The brand’s first Issue – “Issue 01”, featured creatives sharing their talents with Missy Elliot and Barbara Hulanicki, making an iconic appearance and now have released their “Issue 02” featuring Travis Scott and Naomi Campbell.
Ever since the arrival of Daniel Lee, Bottega Veneta has, without a doubt, had a remarkable turnaround for the brand. This new platform has created a cohesive theme and a seamless virtual experience for its viewers, and we seriously can’t get enough of it.
Maybe Daniel Lee’s decision of removing Bottega Veneta from social media wasn’t a bad decision after all. We could learn a thing or two from the creative himself.
“Issue 02” by Bottega Veneta is now available to view on Ae.Issuedbybottega.com.