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It’s always exciting when a new international label launches in the region and, for GRAZIA, it’s even more exciting when the said brand is both cool and comfortable.
Enter the legacy sportswear-street style fusing label HUMMEL, which is officially entering the expansive MENA retail space. From multi-coloured yet elevated football jerseys, to unlock blokette-core with, slim silhouette ’90s trainers, that act as the perfect finishing touch to a laidback oversized ensemble.
The brand has managed to stand the test of time since its 1923 inception, through effortless design and a commitment to individuality.
Bursting into the Dubai scene through a buzzing launch party, the GRAZIA team was among the first to see the Danish brand’s inexplicable energy. From unique customisation on streetstyle holy-grail pieces to a high-energy fashion show that seemingly both halted and invigorated the room, HUMMEL’s imprint is already begin felt wide and loud across the region.
HUMMEL: The Latest Collection
Blending modern contemporary silhouettes with sporty athletic motifs the new HUMMEL FW24 collection is on its way to a store near you. From warm earthy hues to easy slouchy cuts, each piece acts as the perfect building block to an elevated yet uncomplicated ensemble.
Football Jerseys
Whether you lean loud and bold or simpler feminine colourways, football jerseys have become quite a staple in the cool-girl closet. Its undeniably sporty attitude layered with its casual fit and feel, adds some personality and uniqueness to the staple casual look.
Sneakers
Offering play in colourway and sleekness in shape, the HUMMEL sneaker array grounds any look with some liberating edge. From its smart emerald green and beige option to its vibrant deep burgundy and orange vibe, it offers versatility in style genre through the same core piece.
Sweatshirts
HUMMEL SWEATSHIRT IN-STORE SOON
For modest dressers or simply for those who prefer to stay comfy without sacrificing on the style front, this athleisure brand’s sweatshirt offerings tow the line seamlessly. For the minimalist quiet dressers, a ribbed beige option tickles that elevated casual itch. While for those who lean unapologetic cool in their fashion sense a bright yellow embellished playful option exists.
Follow @hummelmena for all the latest updates.
