Finding the right foundation shade can be a daunting task for the best of us, often leading to frustration and wasted money on products that don’t quite match our skin tone. And nothing’s worse than that tell-tale line (IYKYK). But fear not, for we’ve uncovered the secrets to choosing the perfect foundation shade to ensure a flawless and natural-looking complexion, every time. From understanding the importance of your undertone to the best way to put your shade to the test, read on for the ultimate tips and tricks on how to find the right foundation shade for you.
Understand Your Undertone
Before delving into the vast array of foundation shades available, it’s crucial to determine your undertone. There are three main undertones: warm, cool and neutral. Warm undertones have yellow or golden hues, cool undertones feature pink or blue undertones, while neutral undertones exhibit a balance of both. Observe the veins on your wrist: if they appear green, you likely have warm undertones; if they lean blue or purple, you have cool undertones; and if they’re a mix of green and blue, you have a neutral undertone.
Identify Your Shade Range
Now that you’ve deciphered your undertone, it’s time to explore the right shade range for your skin. Brands typically categorise their foundation shades based on light, medium and deep tones. We suggest trying out a few shades in the range that aligns with your undertone to determine the best match. Remember, your skin tone may change slightly throughout the year due to sun exposure, so consider having a few shades for different seasons.
Test, Test, Test
When it comes to foundation, testing is key. Don’t be tempted to rush this step. Try different shades on your jawline or the side of your face in natural light. Avoid swatching on your hand, as the skin tone on your face may differ. Test at least three shades that you think are close to your skin tone, then compare and observe which shade effortlessly blends into your skin, providing a seamless finish.
And Against Your Chest!
“Shade match to your chest so your face and body always match. It’s the biggest mistake people make, as when we wear a high SPF our faces are always lighter, especially during the summer months,” reveals Lead Pro Makeup Artist for Charlotte Tilbury EMEA, Sam Tsan. “Always try a neutral tone first as it will help you tell if it needs to be warmer or cooler,” she adds.
Consider the Finish
Foundations come in various finishes, such as matte, dewy or satin. Think about the look you want to achieve and the needs of your skin. For oily or combination skin, a matte foundation can help control shine. Dry or mature skin may benefit from a dewy finish to add a youthful glow. The right finish complements your skin type, providing a natural and radiant appearance.
Ask A Pro
If you’re still uncertain about your perfect foundation shade, don’t hesitate to ask a pro. Many beauty stores offer colour-matching services where experts can guide you to find the right shade, and by consulting a makeup artist or beauty consultant, you get personalised recommendations based on your skin’s unique characteristics.
So, next time you’re in need of a new foundation or if you hear someone stressing about how to find the right shade of foundation, you know what to tell them.
