True to its equestrian origins, Hermès is expanding its beauty métier to include Plein Air, a series of complexion enhancing products inspired by the freedom and lightness of the outdoors (Plein Air itself is loosely translated to fresh air).
The launch proceeds Rouge Hermès (lips) and Rose Hermès (cheeks), marking an interesting move away from creative colour, and instead focuses on enhancing the natural beauty of skin.
READ MORE: PAINT THE TOWN ROUGE. THE HERMÈS BEAUTY MÉTIER HAS FINALLY LAUNCHED
Like the rest of the beauty ranging, Plein Air is one informed by much thought and Hermès brand history. Artistic Director Pierre-Alexis Dumas noted in the press release that the launch is an extension of house codes to decorate women, celebrating them through products that enable a free, adventurous and active life.
“In the 1920s, Hermès encouraged women’s emancipation. The house’s director, Émile Hermès, wanted his four daughters to be in tune with their times, observing their way of life in order to provide them with the right equipment. He created clothes that enabled women to participate in outdoor sports, to travel, drive a car and even fly an aeroplane. Hermès Plein Air is entirely consistent with this approach, revealing the natural beauty of women through their freedom.”
Consisting of a Complexion Balm, Radiant Matte Powder, Radiant Glow Powder and Blotting Papers, the entire range is available now. Keep scrolling for details on every individual product.
Hermes Plein Air Complexion balm, $130. shop now
The Natural Enhancing Complexion Balm is a featherlight, hydrating formula enriched with hyaluronic acid, evening primrose oil, baikal skullcap and white mulberry to nourish and illuminate the complexion. Available in 12 complimentary shades, it imparts a sheer veil of coverage with 8+ hours of wear.
Hermes Plein Air Radiant Matte Powder, $145. SHOP NOW
The silky matte texture of this powder is surpassed only by the beauty of the refillable pan (a feature seen also in the Radiant Glow Powder below). The completely translucent formula works on all skin tones, rebalancing shine without caking or dullness.
Hermes Plein Air Radiant glow Powder, $145. shop now
If it’s luminosity you prefer, the Radiant Glow Powder boasts a softer than silk texture, plus a beautiful, universally flattering pinky golden tint.
Hermes Plein Air Blotting papers, $65. SHOP NOW
Constructed from hemp fibers, wood pulp and soft kozo fibers from the Japanese paper mulberry tree, these blotting papers are arguably the chicest way to wick away excess oil.
Shop the Plein Air collection in stores and online here.
