Hailey Bieber
NEW YORK, NEW YORK – JANUARY 22: Hailey Bieber and Justin Bieber are seen on January 22, 2023 in New York City. (Photo by Gotham/GC Images)

Ask any woman and they’ll likely recall the inner turmoil of long locks. Do I grow it out or should I cut it all off? For Hailey Bieber it seems she has succumbed to the pressure and at the weekend debuted a dramatic hair transformation. After sharing a selfie to Instagram stories on Saturday the model and beauty mogul has taken her freshly-chopped bob out on the streets of New York. And let me tell you, we’re obsessed with this new era.

Hailey Bieber
NEW YORK, NEW YORK – JANUARY 22: Hailey Bieber is seen on January 22, 2023 in New York City. (Photo by Gotham/GC Images)

Bieber was captured alongside Justin in Manhattan and despite her new ‘do, the Rhode Beauty founder stayed true to her perfect winter style. Her affinity with an oversized coat continued at the weekend and was layered over a knit, white tee and pleated micro skirt. She finished the look with a Bottega Veneta Cassette Bag, Proenza Schouler loafers, Calzedonia 8 Denier Resistant Sheer Tights, Calzedonia Unisex Crew Sport Socks, tiny sunglasses and a takeaway coffee – of course.

OG fans would recall that it’s not the first time Baldwin has opted for short hair. Bieber (née Baldwin) wore a dirty blonde iteration of the bob in 2019. She’s not the only celebrity to take the chop in recent months either.

Hailey Bieber
LOS ANGELES, CA – JANUARY 22: Hailey Rhode Bieber is seen on January 22, 2019 in Los Angeles, California. (Photo by PG/Bauer-Griffin/GC Images)

Something tells us there is a new trend on the way. Zendaya debuted her new haircut at a Euphoria event in late 2022, while the ‘stylish bob’ was an ongoing beauty theme at the Emmys last September.

As a purveyor of beauty trends Bieber is also welcoming in the brown ombré lip for the rest of the winter season while brown mascara (aka my the definition of my teen years) is well and truly back.

If Bieber is doing it, so are we.