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On April 23rd 2024, Guerlain transformed the Dubai skyline with a dazzling soirée celebrating its exquisite ‘Parfumerie d’Art’ collection. The night unfolded at the Dubai Edition Hotel, offering guests a breathtaking terrace view of the city as it prepared to witness a spectacular takeover. But it wasn’t just the lighting up of the Burj Khalifa or the mesmerising performance by brand ambassador Balqees Fathi that captured our attention – it was also the display of breathtakingly beautiful bottles that took centre stage.
“The house is nearly 200 years old, and since the beginning, Guerlain has been inventing, exploring and collaborating with artists,” revealed Ann-Caroline Prazan, Guerlain’s Director of Art, Culture and Heritage. “Excellence and culture is our signature and innovation our obsession.”
Transforming raw materials into art, L’Art & La Matière is a collection of olfactory masterpieces crafted by the skilled hands of Guerlain Perfumers, perfect for discerning lovers of beauty. It allows you to indulge in perfectly personalised perfumes and iconic fragrances like ‘Cherry Oud’ and ‘Tobacco Honey’, which take key notes integral to Guerlain – like sweet, powerful honey – and allow them to shine boldly, unapologetically and uniquely.
But for those looking to elevate their fragrance collection with the ultimate ‘exceptional creation’, Guerlain has been creating the most beautiful bespoke fragrances since 1853. Since creating the iconic ‘Eau de Cologne Impériale’ for Empress Eugénie on her wedding day, Guerlain has flawlessly mastered the art of bespoke beauty – blurring the lines between art and scent. Not only can you meet Guerlain’s Master Perfumer to develop your own, one-of-a-kind scent signature, but you can redesign the iconic bee bottle and adorn it in crystals, jewels and beautiful hues, and have it housed in a bespoke Moynat trunk. Need we say more…
Of course, there’s also Guerlain’s ‘Exceptional Creations’ collection, which features limited-edition pieces created in collaboration with artists, visionaries, designers and creatives from around the world. The latest addition being the stunning ‘Perle Impériale’ created in collaboration with the Haute-Couture embroidery atelier Baqué Molinié.
To mark the celebration of the first Eid the iconic Bee Bottle’s dome receives an exquisite upgrade. An intricately hand-embroidered embellishment of shimmering mother-of-pearl beads and brilliant moonstones, meticulously crafted by a Parisian atelier, pays homage to the splendours of Arab architectural art. “I love Dubai so much, and when I discovered the importance of pearls in the region, I wanted this perfume to be adorned with them to make for something very special,” explains Prazan. “With this Exceptional Creation, you can become a princess of the Middle East!” With only 40 pieces available to collect, you’d better move – fast.
Perfumes or works of art? We’ll let you decide.
Take a closer look at the ‘Parfumerie d’Art’ collection below.
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