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As the season shifted and the city came alive with a renewed energy, September in the UAE became a canvas for creativity, connection, and celebration. From intimate gatherings to luxury brand collaborations, this month proved how meaningful design can turn moments into lasting memories
At the heart of many of these standout moments was Flowers.ae, famed for its mastery in floral design but for reimagining how floral designs can elevate storytelling, set the tone, and create memories. With each event, Flowers.ae channelled its creative essence and boutique flair, resulting in moments that felt both beautiful and deeply felt.
A stylish celebration of new beginnings
In Abu Dhabi, influencer Layan Salem celebrated the upcoming arrival of her baby boy with a beautifully curated baby shower, brought to life by Flowers.ae. The celebration centred around blue hydrangeas, symbolising softness, elegance, and new beginnings – perfectly echoing the arrival of a baby boy. The dream-like setup featured an abundance of hydrangeas, tender roses, and pastel hues, resulting in a setting that was both opulent and warm, striking a perfect balance between beauty and intimacy. Every detail, from the centrepieces to the backdrop, was designed to evoke an atmosphere of warmth and refined joy.
Where fashion meets florals: the Autumn Collection launch
To celebrate the launch of its Autumn Collection, Flowers.ae partnered with British fashion brand Odd Muse, a cult favourite in fashion, to host an exclusive flower workshop that was more than just a sensory experience. Held especially for influencers and press, the event invited guests to create their own Petite Dune arrangements, offering a hands-on and personal connection with florals. This workshop became a creative hub, blending art, conversation, and connection, and beautifully marrying the world of fashion design with the natural palette of flowers.
Wellness meets elegance
In a unique collaboration between wellness and floral elegance, Flowers.ae teamed up with hydration experts Humantra at 305 Venue for the “A Sip for You, A Sip for Them” campaign. Guests enjoyed an outdoor Pilates class sponsored by Flowers.ae, followed by refreshing rose-infused Humantra drinks served directly from the Flowers. ae cart. Each attendee received a thoughtful dual gift: a bouquet and Humantra sachets. This beautiful partnership celebrated the perfect harmony between inner well-being and outer expression.
When iconic style meets floral artistry
Fashion met florals in a bold and dynamic celebration as Flowers.ae marked the opening of Lacoste’s new store at Palm Jumeirah Mall. At the heart of the event stood an impressive floral installation of the brand’s iconic crocodile logo, captivating guests and passersby. Over two full days, a Flowers.ae cart was stationed in-store, offering bespoke floral arrangements tailored to customers’ purchases, bringing fashion and florals together in a memorable yet personal way.
Flowers.ae has organically grown to become a trusted name for personal moments and event styling. The brand celebrates the idea that flowers are more than decoration; they spark emotion, tell stories, and create memories. Each event is designed to be a truly memorable experience: from installations to table styling, signature bouquets and arrangements, creating a beauty that lingers long after the last bloom fades.
