Good news for accessory lovers. The Trafalgar Luxury Group launched their “It’s Kuwait” initiative last autumn, and has now included jewellery designers within their scope for the project. The jewellery brands working on this collaboration secure the opportunity to showcase their products, craftsmanship, and stories to the Trafalgar Group’s audience. The Managing Partner of Trafalgar Luxury Group, Amer Al Ansari, noted how “we [the Trafalgar Group] believe in supporting local talent – present in abundance in Kuwait. We are proud to partner with Kuwaiti brands and the creators of exceptional jewellery pieces, and to help grow our artistic community.” By supporting these local businesses, The Trafalgar Luxury Group plays a hand in maintaining the flourishing cottage industry of talented jewellery artisans in Kuwait. Not only is the company staying connected to its roots, but it’s watering them by promoting homegrown talent.
“We [the Trafalgar Group] believe in supporting local talent – present in abundance in Kuwait. We are proud to partner with Kuwaiti brands and the creators of exceptional jewellery pieces, and to help grow our artistic community.”
Brands acquire a certain allure when selected to collaborate with a large corporation like the Trafalgar Luxury Group. It makes the shopper feel like they’ve discovered a rising talent and paints a positive portrait for the corporation. However, the success of collaborative partnerships depends on what brought the parties together. For the Trafalgar Luxury Group, selecting selecting the jewellery designers to collaborate for the “It’s Kuwait” initiative was simple: choose companies that share their values and possess the spirit of the community. Creating the foundation for a partnership on shared values points to a successful and meaningful collaboration.
Each of the brands the Trafalgar Luxury Group is working with exhibits a profound knowledge of developing meaningful luxury jewellery. From The Carats’s nature-inspired designs to Thhaba’s curiosity-first philosophy and Intisars’s love-inspired Arabic calligraphy designs, these jewellers know how to make something that will speak to their clientele. This raw creativity is one of the main appeals of the “It’s Kuwait” initiative – by giving local artisans a platform to tell their story, they also tell us about their home. The jewellery featured in this collaboration provides us with unique windows of perspective into Kuwait, which you can explore further at www.trafalgarkuwait.com.
