As we approach the Lunar New Year and the Year of the Tiger on the first of February, fashion brands have started planning for the celebration. We’ll be entering a calendar phase marked by the tiger’s courage, good luck and power. Fan favourite fashion houses, like Gucci and Bottega Veneta, will honour these qualities by launching unique brand activations that reflect it with breathtaking installations and punchy fashion lines. We’re rounding up these upcoming activations and will be breaking them down for you below.
Bottega Veneta’s Takeover
Bottega Veneta skipped over the soft launch concept for their Lunar New Year campaign and embraced the bold power of the Tiger. The brand led with an impressive installation on the Great Wall of China to introduce their upcoming Lunar New Year collection. The takeover will be active from the sixth of January until the 12th and is in tandem with the brand’s donation to part of The Great Wall.
Gucci Tiger Campaign
The brand is presenting a generous selection of ready-to-wear garments and accessories. These items are heavy on the prints, which are a combination of past floral designs from the house and the new tiger illustration. This awareness of past and present is the perfect nod to time and a fun way to celebrate the Lunar New Year.
Valentino Tiger 1967
Valentino‘s Tiger 1967 line blends house codes with the appearance of the Tiger by using prints that are inspired by its naturally occurring stripes. The fashion house hopes to celebrate this particular time by embodying the qualities of the Tiger in its new collection and hopes to bring all of its wearers’ good luck.
Dolce&Gabbana Lunar New Year
The Italian brand is reeling in the Lunar New Year by launching a unique line designed for men, women, and kids. This capsule collection features new prints and deep, vivid colours that reflect the high spiritedness of the Tiger and the vibrancy of nature.
Moschino’s “Tony the Tiger” Chinese New Year Collection
Moschino’s creative director Jeremy Scott is an American designer known for his pop-culture aesthetic and obsession with icons. True to form, Scott designed a 16 piece Tony the Tiger themed collection welcoming the Year of the Tiger. The bright colours and playful use of the cereal mascot remind us to have fun during this celebration.
Salvatore Ferragamo’s Tiger in Wonderland
Salvatore Ferragamo released a capsule collection called Tiger in Wonderland to celebrate the Lunar New Year. A red and black palette runs throughout the collection, which invokes the passion and vibrancy associated with the tiger. There’s also a unique tiger print in the collection, created by Chinese artists Sun Yuan and Peng Yu. This premium print is transposed onto the brand’s silk foulard and signature Ferragamo Studio Bag. With surrealist tones throughout the campaign, this capsule collection is an exciting way to kick off the Year of the Tiger.
